India: Switzerland-based Holcim, the parent company of ACC and Ambuja Cements, will continue to retain its separate brands in India after its merger with Lafarge.
The management of ACC announced that there would be no impact to the existing brands post-merger. "The merger will be beneficial for the Indian cement industry and is expected to bring positive changes for the company," said the chairman of ACC, N S Sekhsaria. "ACC brand will remain intact after the merger of Holcim and Lafarge."
The merger is expected to take up to 18 months and Holcim's future plans in India will be known only after the merger is completed. Sekhsaria added that while the brands will be retained, there may be some rationalisation of operations.