India: Reliance Cement Company has announced that it will start to sell cement online. Atul Desai, Chief Marketing Officer of the company, said, "With this move, Reliance Cement has become one of the first e-commerce cement companies in India. In line with our consistent efforts to provide superior product and services to our customers, e-retailing is the latest next-generation customer friendly initiative."
The 'e-retailing' facility is available for a minimum order of 25 bags that will be delivered to the customer within 48 hours. Desai said that Reliance Cement has emerged as a premium brand in major cities of Uttar Pradesh, Madhya Pradesh, Maharashtra, Bihar, Jharkhand and West Bengal. Initially, the 'e-retailing' facility will be available in Uttar Pradesh, Madhya Pradesh and Maharashtra.