UltraTech wins legal case against fake cement brand

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India: UltraTech Cement has won a copyright case against a company selling cement brands similar to its own. The cement producer argued at the Bombay High Court that Everest Industries was selling products that were using marks deceptively similar to its own registered mark ‘UltraTech,’ according to the Mint business newspaper. UltraTech said that Everest was using the mark ‘Ultratruf-The Builders Choice’ with similar fonts and colours to its own mark. The court also observed that Everest was deceptively using another brand name, ‘Ambruja’, similar to that of Ambuja Cements.

The court ordered Everest Industries not to use the mark in any manner in mid-May 2018. It also asked it to pay costs and damages.

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URL: https://www.globalcement.com/news/item/7588-ultratech-wins-legal-case-against-fake-cement-brand

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