Canada: Carbon Upcycling Technologies, a producer of ‘next generation’ supplementary cementitious materials (SCMs) has appointed Markus Kritzler as its new CEO. Kritzler will lead the the company’s expansion across North America and Europe, bringing more than 20 years of strategic leadership and executive experience in the building materials and financial sectors to his new role.
Kritzler joined Carbon Upcycling as Chief Revenue Officer in early 2025, leading the development of the company’s project pipeline and guiding the company as it constructs its flagship commercial project. He previously led group-wide strategy at Holcim, where he directed initiatives across North America, Latin America, Asia Pacific, Europe, the Middle East and Africa. He played a pivotal role in the multibillion-Dollar merger of Holcim and Lafarge. After Holcim, he served as Managing Director at 414 Capital, leading over 70 merger and acquisition transactions across early-stage investments and large corporate transactions.
Carbon Upcycling’s previous CEO (and Co-founder) Apoorv Sinha has become President of the company, focusing on investor engagement, external relations, technology development and the advancement of the company’s long-term strategy and direction. “This is a natural evolution for Carbon Upcycling as we move from proving the technology to delivering projects globally,” said Sinha. “I’m excited to welcome Markus as our new CEO. His executive industry experience and strategic leadership positions us well to execute on our ambitions and onshore critical cement supply chains.”