India: Dalmia Bharat subsidiary Dalmia Cement has announced the launch of Dalmia Masters, an online platform for builders using Dalmia products. The company says that the platform “will offer opportunities for skill advancement, best-in-class construction practice sharing and a wide range of rewards.”
Chief operating officer (COO) Ujjwal Batria said, “As a leading cement brand, our product’s validation and recommendation by the contractor and technocrat community plays a large role in our success. Reaching out to thousands of contractors and masons, Dalmia Masters will help redefine what construction professionals can expect from cement brands.”
Executive director and head of marketing Pramesh Arya added, “Dalmia Cement’s outreach to construction professionals has always been pioneering. Dalmia Masters is a robust performance-linked loyalty programme, which will also expand our Future Today promise. The programme respects and celebrates the contractor community’s skill and vision, and will further strengthen the relationship we have built with it.”