Malaysia: Belgium-based Etex has merged its cement boards subsidiary Kalsi Malaysia with fireproofing specialist Promat Malaysia under the new brand Etex Malaysia. The company says that the name change “reflects Etex's broader commitment to inspire ways of living through innovation.” PR Newswire Asia has reported that by combining its Malaysian subsidiaries under the Etex Malaysia brand the group aims to strengthen its offerings to local and export Association of South East Asian Nations (ASEAN) markets.
Kalsi Malaysia rebranded in Etex reshuffle
URL: https://www.globalcement.com/news/item/11457-kalsi-malaysia-rebranded-in-etex-reshuffle
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