Italy: Zoomlion Europe has appointed Petre Babiceanu as its general manager. He will be responsible for the development of the company’s forklift, aerial work platform, tower and mobile crane business lines, as well as for the operational coordination of the company’s production plant in Italy.
Babiceanu holds over 20 years in senior management roles. His first post at Terra Holding was as Country Manager, when he was responsible for setting up the group's business in Romania. He later acted as South-East Regional Director and then as Group General Manager for Lifting Machinery, overseeing the development and distribution of various brands in the construction sector and starting a new lifting division. He holds a master's degree in civil engineering from the Technical University of Civil Engineering of Bucharest.
China-based Zoomlion established its European subsidiary in 2018 as a regional hub for the production and distribution of its branded product lines.