India: ACC has launched its new Concrete Direct app for booking and live tracking concrete deliveries. The producer says that the app reduces operational follow-up calls.
Managing director and CEO Sridhar Balakrishnan said “At ACC, we recognise the need to improve and lead through digitalisation. We are happy to launch Concrete Direct, a premium digital tool that saves time and money for our customers. With such innovations, we want to enhance customer experience and build a strong ecosystem of partners to support them.”