Mexico: Swiss construction materials company Holcim's subsidiary Holcim Apasco will be renamed Holcim México. Holcim Latinoamérica's CEO Andreas Leu said that the move had been taken in order to "Unify the brand and strengthen its presence as a global leader in the Mexican market."
A slowdown in the Mexican construction industry has caused a 10% decline in cement demand in the country in the first three months of 2013, but the firm expects cement sales to increase by 1-2% in 2013, according to Holcim Mexico's CEO Eduardo Kretschmer.
"Mexico has great potential in the construction sector, as it is an emerging economy with strong macroeconomic fundamentals, a young population that in the coming years will demand more and better housing and infrastructure," said Kretschmer.