Ethiopia: After some delay and with construction of its original project still ongoing, Habesha Cement is reported to be considering an additional expansion project. The firm hired Waas international Consulting Firm (WICF) in June 2015 to conduct a study to change its market strategy and establish the need for further expansion projects even though the construction of its 1.3Mt/yr cement plant is not yet complete.
WICF, which previously worked on the feasibility study for the overall company, will decide on the need for expansion by looking at the current demand for cement in the country and will restructure Habesha's market strategy accordingly. "We found it necessary to conduct the study because we expect to launch production and join the market in the coming year," said Mesfin Abadi, chief executive director of Habesha Cement, who added that the company's initial market strategy dated from 2013 and did not provide adequate information on market trends past 2015.