US/UK: Hanson Building Products has changed its name to Forterra following its recent divestment by HeidelbergCement. The rebranding brings with it a new logo to the established business, which has a trading history spanning back several decades, while its wide selection of products and services will be unchanged.
The company, which operates in North America and the UK, makes a diverse range of concrete and clay building products. Structherm, the subsidiary that specialises in external wall insulation, is unaffected by the rebranding. Forterra employs approximately 5000 people, 1600 of whom work in the UK in 18 manufacturing facilities and its new Northampton based head office.
"The Hanson name and logo may have been replaced by Forterra, but this is a change of branding only," said Stephen Harrison, UK managing director of Forterra. "We remain committed to the excellence and integrity recognised by our customers and the construction industry in general and we want to use this rebranding to reinforce our values. We will continue to be a leading building products manufacturer in the UK and a key player within the construction industry. As Forterra, our business enters an exciting new era."
The new name is effective immediately and will be implemented across the company's products, services and communications over the coming months. Company emails and web addresses will also change to reflect the Forterra name. The changes only apply to Hanson Building Products, while Hanson Cement, Hanson Quarry Products and Hanson Contracting will all continue to be part of Hanson UK, which remains within the HeidelbergCement Group. There will be no ongoing connection between Hanson UK and Forterra.
