Canada: Lafarge Canada has clarified its role in supporting the Vision Zero road safety campaign following a city council meeting in Edmonton. The construction materials producer explained that its focus is on health and safety and that it is not intending to use its trucks to monitor the speed of other drivers. In a statement the company explained that as one of the largest trucking companies in Edmonton it has dozens of concrete trucks moving around the Greater Edmonton Area, interacting with vehicles, bicycles and pedestrians. Due to this the Zero Vision campaign caught its attention and it expressed its interest in supporting it including speed reduction measures and reducing heavy acceleration and braking in its fleet.

Following the meeting in mid-April 2017 local press including the Edmonton Sun newspaper reported remarks by Bruce Willmer, regional vice-president for Lafarge Canada that on-truck cameras could potentially be used to record speeding vehicles and that this information could be passed on to the authorities. The comments received a mixed response in the local media.