India: Birla Corporation plans to launch its Perfect cement product across most of the country, except in the south. The brand was purchased by the cement producer in August 2016 when it acquired Reliance Cement, according to the Business Standard newspaper. The product launch is Birla’s first national rollout. Perfect brand cement is produced at the former Reliance Maihar plant in Madhya Pradesh. The cement producer is also planning to introduce a new variant of its Unique brand of premium cement, which will be sold in the northern region. This brand of slag cement is limited to its eastern market and is currently manufactured from the Durgapur plant in West Bengal.
Birla Corporation to launch Perfect product across India
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