Sweden: Yara is simplifying its operating model to three segments from the start of 2019. The change follows its decision to focus its strategy on the crop nutrition market.
Its Sales & Marketing segment will comprise all of Yara's existing Crop Nutrition business units. Former industry segment divisions Base Chemicals, Industry Reagents and Animal Nutrition (excluding South Africa) will also be transferred to it. Its New Business segment will include businesses to establish commercial innovation within decarbonisation and the circular economy, a business for autonomous logistics operations including the Yara Birkeland autonomous electric ship project and a portfolio of businesses to cover Environmental Solutions, Mining Applications, Animal Nutrition South Africa and Industrial Nitrates.
"Earlier this year, we set out our strategy as the crop nutrition company for the future, and we are now adapting and simplifying our operating model accordingly. Following a period of substantial investments, our main focus going forward will be on operational excellence, innovation and growing scalable crop nutrition solutions," said Svein Tore Holsether, president and chief executive officer (CEO) of Yara International.
Yara's offerings to the cement industry include NOx emissions control products.