Displaying items by tag: Brand

France: Refractories supplier Calderys has announced the launch of its new brand platform following its integration of HWI (formerly HarbisonWalker International) earlier in 2023. The platform is comprised of four values, reflecting the personality of Calderys’ company culture, namely accountability, authenticity, multiculturalism and tenacity.

Chief people officer Melissa Bihary and global vice president communications Aurélie de Chassey-Hayot said “These new values and the overall platform have been developed through an employee-led exercise. Therefore, they truly define the essence of who we are and how we do business. They guide our actions and behaviors and help us make the best decisions for the benefit of our customers.”

Bolivia: Sociedad Boliviana de Cemento (SOBOCE) has successfully completed and launched its new brand redesign. The Periódico La Patria newspaper has reported that the company’s new logo comprises two circles forming an S, a ‘harmonious image’ which also implies the infinity symbol. The colour palette is green, because of its association with sustainability.

SOBOCE chief executive officer, Francisco Shwortshik said "SOBOCE has accumulated almost a century of history, in which time it has contributed significantly to the construction of this country, from its monumental works to the homes in which families have invested their dreams. But it also represents the future, a future marked by innovation and sustainability, and we wanted all this to be reflected in our new corporate image.”

US: Holcim US has unrolled its Holcim branding in the Atlanta Metropolitan Area in Georgia. The producer operates cement terminals at Cartersville, Duluth and Covington.

Southeast regional sales manager Lee Amick said "The rebrand signifies Holcim’s unwavering commitment to Atlanta construction and building companies, along with the greater community that has come to know us as a trusted partner. We're looking forward to building on our long-standing reputation for reliability, dependability, and assurance, now further rooted in sustainability and a profound dedication to environmental responsibility."

US: Holcim US has rolled out its own Holcim US brand across its operations in the Greater Chicago Area, which previously bore Lafarge branding. The operations include cement terminals and the South Chicago slag grinding plant. 400 people work for Holcim across the Greater Chicago Area.

Holcim US senior vice president and general manager, North Central Region, Randy Gaworski said “Right in the backyard of our company headquarters, we’re excited the Greater Chicago Area operations will now be recognised as Holcim. Customers will continue to experience the same quality products and services they expect from us today, but now have access to a larger network of services and innovation.”

China: China Resources Cement (CRC) has rebranded to China Resources Building Materials Technology (CRBMT). The producer says that this reflects its business positioning and development strategy, and marks the launch of its transformation into a building materials group around its existing cement business.

UK: Germany-based Heidelberg Materials has introduced customers and investors to Heidelberg Materials UK, its UK subsidiary formerly known as Hanson UK. The latest rebrand signifies increasing collaboration across the group’s geographies as a global business with one voice. Heidelberg Materials UK will launch rebranded packaging for its cement and other products in early 2024 and transition its branding across its sites and vehicles by October 2025.

Heidelberg Materials UK CEO Simon Willis said “The construction sector faces global challenges such as climate change and the digitalisation of our industry; challenges we are better placed to meet as a strong, united group. Having a single brand name and identity sends a clear and consistent message to our increasingly global customers.” Willis added “It will allow us to work together to lead the field in driving down carbon emissions; promote the circular economy by recycling and reusing construction waste; develop digital solutions to provide added value to our customers and develop sustainable and innovative building materials.”

Egypt: Suez Cement says that it has ‘merged its legacy’ with that of parent company Heidelberg Materials by adopting the latter’s name. Specifically, the replacement of ‘cement’ with ‘materials’ is intended to underline its pioneering role in the path to carbon neutrality and digitalisation, according to the company.

Chief executive officer Mohamed Hegazy said “We have always been and will continue to be a company that is much more than cement. We are progressive minds with the ambition to drive transformation. We push the boundaries to strengthen innovation and deepen partnerships with our customers and other stakeholders.”

Austria: Alpacem's Austrian subsidiary W&P Zement has announced its rebranding to Alpacem Zement Austria. Alpacem said that the rebrand in Austria will be the first step of a roll-out of the Alpacem brand across its local subsidiaries.

Alpacem has subsidiaries in Austria, Italy and Slovenia.

Nigeria: Lafarge Africa has applied to the Standards Organisation of Nigeria (SON) to use the product name Roadcem for its CEM-II Portland limestone cement (PLC) when sold in bulk. The Nigeria Tribune newspaper has reported that Lafarge Africa supplies PLC in bulk for use as a soil stabiliser in roadbuilding. It sells supplies the product bagged to retailers as Classic PLC.

SON certified Lafarge Africa's PLC under its Mandatory Conformity Assessment Programme.

Slovenia: Salonit Anhovo has announced a planned name change to Alpacem Cement Slovenia. STAkrog News has reported that the inclusion of the word ‘Slovenia’ will require special government approval. The company said that Alpacem better reflects its ownership, while Cement reflects its core activity.

Salonit Anhovo is 75% owned by Austria-based Wietersdorfer Alpacem and 25% owned by Italy-based Buzzi.