Displaying items by tag: Brand

Germany: Lubrication supplier Fuchs has embarked on a global marketing campaign to grow its brand awareness. The ‘Moving Your World’ initiative is using out-of-home advertising at 12 international airports in five continents to increase visibility for the company. Earlier in the year the company changed its name from Fuchs Petrolub to Fuchs as part of the same process. The company is also targeting new products and services at electric vehicles, digitalisation and sustainability as parts of its Fuchs2025 future business strategy.

Tina Vogel, Vice President Corporate Marketing and Communications at Fuchs, commented "We're on the road to establishing a strong global brand. On this journey, we're placing great emphasis on establishing long-term partnerships and a brand that also reflects the trust people are placing in us. The emotional statement Moving Your World also describes our purpose and helps us stand out from the crowd, highlighting what we stand for and why we do what we do: keeping the world of our customers moving and advancing it ever forward." Fuchs worked with Hamburg-based strategy and technology consultancy Clue One on the campaign.

Nigeria: Lafarge Africa has launched the Eco Label brand, as part of its wider UniCem brand, to promote its sustainable products. Products within the new branding have a lower 30% carbon footprint compared to the local industry standard. The formal unveiling of the new branding took place at the Mfamosing cement plant in Calabar.

Khaled El Dokani, the chief executive officer of Lafarge Africa, said “Lafarge Africa is proud to be the first local cement manufacturer of eco-friendly cement to the Nigerian market. With the rollout of this Eco brand, we are accelerating the transition to more sustainable building materials for greener construction.”

Italy: Buzzi Unicem has announced a change of its name to Buzzi from 1 June 2023. The company has retained its blue U-shaped logo with the Buzzi name at its centre. Subsidiaries’ names will continue to appear in text alongside the logo. The group said that this enables each company to capitalise on its assets, while reaffirming the vision of a common identity.

India: Superbrands Media India named JK Lakshmi Cement as its 'Superbrand' in the Grey Cement category at the Superbrand 2023 - 2024 awards on 7 June 2023, the Orissa Diary newspaper has reported. The producer beat its competitors across numerous categories that measure branding success.

President and director Shri Arun Shukla said "This accolade serves as a resounding validation of our steadfast commitment to delivering cement products of unparalleled quality and our ceaseless endeavours to reiterate the robustness and dependability of our brand. We wholeheartedly express our deepest gratitude to our esteemed customers and valued partners for their resolute trust and support, which have played an instrumental role in propelling us to this notable achievement."

US: American Fiber Cement Corporation (AFCC) has announced a rebrand to American Fiber Cement. Besides the name change, the producer's new branding will consist of a new logo and brand position, and a website redesign. Additionally, the company's range of former Cembrit brand fibre cement products will be rebranded to include the AFC name.

General manager Donna Anglada said "We are excited to reveal our new branding, but we also want to ensure that our distributors, reps and customers understand that, while the names are changing, we will continue to sell Patina, Patina Inline, Patina Rough, Deco, Solid, Cover and Transparent."

India: Uttarakhand police successfully raided a fake cement blending and bagging plant in the state’s Udham Singh Nagar District. The Hindustan Times newspaper has reported that police recovered 1250 bags of fake cement bearing ACC and UltraTech Cement branding, as well as further empty bags. They arrested one suspect at the scene.

US: HarbisonWalker International has unveiled its new redesigned branding. The refractories supplier says that the new brand identity reflects it standing as the North American arm of Calderys Group. The two companies merged following their acquisition by Platinum Equity in 2022.

Calderys Group president and CEO Michel Cornelissen said “The new visual identity of HWI, as a member of Calderys, is a significant step on our journey to form a unified business that incorporates the best of both brands to create a global high-growth leader. We have undertaken this exercise with thoughtful intention to preserve the legacy of the HWI brand in the Americas, while reflecting the global stature of the Calderys brand.”

Spain: Heidelberg Materials’ subsidiaries HeidelbergCement Hispania, Cementos Rezola and Hanson have rebranded as Heidelberg Materials. HeidelbergCement Hispania used the Hanson brand for the production and sale of concrete and aggregates. Cementos Rezola (also known as FYM) was used for the manufacture and sale of cement. The marketing exercise follows the change in name of parent company Germany-based Heildelberg Cement to Heidelberg Materials in September 2022.

Heidelberg Materials in Spain operates two integrated cement plants, six quarries and four ready-mixed concrete plants.

Europe: Cemex has launched its latest packaging design for its Vertua reduced-CO₂ product range at the Low Carbon World exhibition in Paris, France. The new design incorporates products' scores across five 'sustainability attributes:' emissions reduction, energy efficiency, conservation of water, recycled content and design optimisation. Cemex will now deploy the design across Europe by June 2023.

Cemex's Europe, Middle East and Africa regional president Sergio Menendez said “Cemex is attuned to the need to focus on all aspects that can make a product more sustainable - not just achieving a lower carbon footprint. With the updated classification system for Vertua, customers can now more easily identify which of our products leverage the cutting-edge technology and innovation that will enable them to overcome the challenges they are currently facing in construction and renovation." Menendez concluded "The enhanced Vertua brand represents a more ambitious and stronger approach: from a group of low carbon products to a family of products and solutions that encompass more sustainable attributes and contribute to our company vision of building a better future.”

Russia: Holcim’s divested Russian business has rebranded as Cementum. Local management concluded a deal to buy the company from Switzerland-based Holcim in December 2022. The new ownership agreed to change the name upon completion of the transaction. Holcim Russia had been operating as a deconsolidated subsidiary of Holcim since March 2022, following Russia’s invasion of Ukraine.