Displaying items by tag: Brand

New Zealand: HR Cement has launched Eco-Cem, a brand of pozzolanic cement. The cement producers says it will source its pozzolan from the Central Plateau on the North Island, according to the Scoop news website. The cement producer operates a cement grinding plant at Mt Maunganui near Tauranga. It also produces a Ordinary Portland Cement branded as HR Cement General Purpose (GP) Cement.

Bangladesh: The Sena Kalyan Sangstha (SKS), a trust run by the Bangladesh Army, has launched 'Sena Cement and Sena LPG brand of cement at its Mongla Cement plant in Dhaka. Military and government officials also attended the event. The new cement brands are intended to grow the welfare activities of the SKS.

Colombia: The Superintendency of Industry and Commerce (SIC), Colombia's competition watchdog, has rejected a request made by Productora de Cementos to register its brand Cemento Patriota under Nice Classification. The initially approved submission was contested by Cementos Argos, according to La Republica newspaper. It argued that Cementos Patriota would infringe on its Cementos Uno A, Concretos Uno A and Agregados Uno A labels, because it reproduced the distinctive letter 'A' and number one of the accompanying graphic shared by all three brands. SIC ruled in favour of Cementos Argos, arguing that a side-by-side comparison shows visual similarities.

Sri Lanka: Holcim Lanka has been rebranded as Insee Cement following its acquisition by Thailand’s Siam City Cement. The company will continue to use its Sanstha and Mahaweli Marine brands of cement but it will also introduce Insee Pro, Insee Pro Plus and Insee Extra brands, according to the Daily Financial Times newspaper.

India: My Home Industries has launched a new logo for its flagship brand Maha Cement. “We have been around for nearly 18 years and our logo for our flagship brand Maha Cement has remained that of an old-style muscle man. But change is always required. The new logo has replaced the muscleman with a modern technician attesting for its quality,” said S Sambasiva Rao, Executive Director of My Home Industries in an interview with the New Indian Express newspaper. The joint venture between India’s My Home Group and Ireland’s CRH is expanding its business and building a 1.2Mt/yr plant at Tuticorin in Tamil Nadu.

Nepal: Sarbottam Cement, part of the Saurabh Group, has launched its Ordinary Portland Cement and Portland Slag Cement brands. The company operates a 0.4Mt/yr cement grinding plant at Ramnagar.

Myanmar: SCG has launched Masonry Cement, its first bespoke product for the Myanmar market. The brand of cement is targeted for applications in plastering and bricklaying, according to the Myanmar Business Today newspaper.

“This Masonry Cement is specialised for the Myanmar market. Based on customers’ choices, they can use this cement or our former cement products. This new product has strength in bonding cement. Some unqualified cements provide less bonding in plastering. This new product will reduce waste and expenditure,” said Attapong Sathitmanotham, SCG’s Myanmar Country Director.

India: Dalmia Bharat Cement has launched two new cement products in Odisha. The two new products - Dhalai Special Dalmia DSP Cement and Dalmia Cement – will be made available across 650 dealers and network partners in the state. Dalmia Bharat Group CEO Mahendra Singhi said that the product launch is expected to increase sales to US$221m from US$177m in the state, according to the Press Trust of India.

Dalmia Bharat Cement, which manages OCL India in Odisha, markets cement under the brand name of Konark. It has cement plants at Rajgangpur and Kapilas in the state. The group has set a sales target of about 75,000t/month for the two newly launched brands in Odisha. Its existing sales volumes across all product lines in the state are around 250,000t/month.

India: Burnpur Cement has signed an agreement with Saurabh Ganguly as a brand ambassador for the company for three years from 11 March 2016. Ganguly was the former captain of the Indian cricket team. As the brand ambassador for the company he will endorse the product and brand of the cement producer to help increase of sales.

Brazil: Votorantim Cimentos has launched a new portfolio of bagged cement for the Brazilian market. The launch follows research with construction professionals and stakeholders. The company then set up a multidisciplinary group to develop its new portfolio of bagged cement from a consumer's viewpoint.

Specific products have been developed for different types of construction work. ‘Obras Estruturais’ is intended for foundations, columns, beams and structures. ‘Todas as Obras’ is intended for plasters, subfloors and slabs. ‘Obras Básicas’ is intended for repairs and renovations without structural function. ‘Obras Especiais’ is intended for industrial use as pavers, precast and artifacts. ‘Obras Especiais em Meios Agressivos’ is intended for coastal areas, pipes and sewage treatment facilities.

“For the non-specialist consumer, buying cement will be easier, more convenient and safer. For retailers and professional workers, this will bring more confidence in their recommendations, ensuring high quality and productivity at the construction site,” said Walter Dissinger, Global CEO of Votorantim Cimentos.