India: JK Super Cement has signalled its support for the work of builders with the hash tag “#YehPuccaHai,” meaning, “This is strength.” The hash tag has now gone viral, garnering 25.5m social media shares, while the accompanying video has had 1.5m internet views.
JK Super Cement launches construction worker appreciation hash tag
URL: https://www.globalcement.com/news/item/11042-jk-super-cement-launches-construction-worker-appreciation-hash-tag
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