US: James Hardie has appointed Samara Toole as its Chief Marketing Officer (CMO). Toole will lead marketing strategy and execution across the company’s James Hardie, TimberTech and AZEK Exteriors brands. She brings over 20 years’ consumer product industry experience, including as CMO of outdoor living products company The AZEK Company and home furnishings company California Closets and as Senior Vice President Marketing at interior design company Serena & Lily.
Business Wire News has reported that James Hardie CEO Aaron Erter said "Under Sam's leadership, we will continue to elevate our marketing capabilities, deepen customer engagement and successfully expand our market presence across North America."
Toole said "My focus is on showcasing the beauty, performance and sustainability of our products to drive growth across the entire value chain."
