Mexico: Cemex's Assisted Self-Construction Integrated Programme (Programa Integral de Autoconstrucción Asistada – PIAC) won a 2012/2013 Corporate Citizen of the Americas award in the Citizen Security category in November 2013.
The awards recognise innovative programmes that benefit the community and serve as a model for socially responsible practices. The Citizen Security category focuses on initiatives that promote public-private partnerships in order to create more secure communities. The awards programme is run by the Trust for the Americas with support from the Organisation of American States, the Inter-American Development Bank and AES Corporation.
PIAC provides low-income families with access to an integral housing solution that can enhance their quality of life while developing a social ecosystem. The initiative has helped more than 58,000 families as of 30 September 2013. In addition, 110,000 people have become self-employed and 915,000m2 of construction has been achieved to date.
"We are pleased that PIAC has been recognised as a programme that allows families to improve their quality of life and increase their wealth, while strengthening the social tissue," said Juan Romero, President of Cemex Mexico. "In Cemex, we strive to reinforce our social responsibility commitment by contributing to social development."