Displaying items by tag: Cemex

Stop press! The Portland Cement Association (PCA) has renamed itself as the American Cement Association (ACA).

Speaking to the audience at the IEEE-IAS/PCA Cement Industry Cement Conference taking place this week in Birmingham, Alabama, ACA president Mike Ireland said that the new name better represents its members, from the Atlantic seaboard to the Pacific coast. He added that the old name, the PCA, had caused the association confusion over the years with it being mistaken as only representing Portland, Oregon, or Portland, Maine.

This follows comments from Ireland to Global Cement Magazine in April 2024. At that time he also mentioned how changing levels of production of ordinary Portland cement (OPC) compared to blended cements had suggested a rethink. Surveys were then sent out by the PCA asking people what they thought about in connection to the association and which name suggestions they liked. A year or so later and the new name has arrived. Thankfully the PCA didn’t determine the name by public ballot alone, thereby avoiding the risk of a joke name. Readers wondering about this can remind themselves about the time the UK Natural Environment Research Council ran a website survey asking what a new polar research ship should be called. The vessel was eventually called the RRS Sir David Attenborough rather than the internet’s choice of Boaty McBoatface!

Global Cement Weekly also reflected upon the point Ireland made about the change in the blends of cement being used. The adoption of Portland Limestone Cement (PLC) production in the US contributed to the rise in blended cements shipments. United States Geological Survey (USGS) data shows that shipments of blended cements more than doubled from 26Mt in 2022 to 61Mt in 2024. This compares to shipments of OPC of 41Mt in 2024. This change appears to have been mostly accepted so far, but it is not without its detractors. For example, take this campaign promoting a return to traditional Type I and II cements on ‘performance’ grounds.

As for the US cement market, USGS data shows that shipments of Portland and blended cement fell by about 13% year-on-year to 11.8Mt in the first two months of 2025 from 13.8Mt in the same period in 2024. This was for both domestic shipments and imports. Most of the cement companies that have so far released first quarter financial results for 2025 reported poor weather adversely affecting sales. Holcim noted that sales improved in March 2025. Cemex blamed its lower sales volumes of cement and ready-mixed concrete on the period having one less working day compared to 2024. CRH pointed out in its analysts’ presentation that the first quarter of the year is typically the smallest of the four in terms of sales volumes. The really interesting data may start to emerge in the second and subsequent quarters, as the markets and supply chains start to react to current US trade policy. At the time of writing, widespread tariffs on many countries were announced at the start of April 2025 but then subsequently paused for 90 days.

The American Cement Association has a new name for the 21st Century. The PCA has served it well as a name for over 100 years, but now seems a good time for a change. Whether the future is one of blended cements, carbon capture, a return to OPC or whatever else remains to be seen. Yet the future of construction in the US looks set to involve plenty of cement. There are sure to be challenges along the way. Here’s to the next 100 years.

Philippines: Cemex Holdings Philippines has officially completed its rebranding initiative, with the company now known as Concreat Holdings Philippines Inc. The rebranding, which was approved by the Securities and Exchange Commission, was undertaken as part of the company’s evolution following the acquisition by the Consunji Group, led by diversified engineering conglomerate DMCI Holdings, in late 2024.

Concreat Holdings said the new name, which combines the words ‘Consunji’ and ‘create,’ reflects its renewed focus on integrity, reliability, resilience and nation-building. The company’s president and CEO Herbert Consunji said that the rebranding represents a bold new direction under DMCI’s management, guided by an all-Filipino team deeply rooted in local insight and long-term stewardship.

Anhui Conch Cement held an event in Wuhu, China, this week showcasing its new artificial intelligence (AI) model for the cement sector. The cement company and Huawei started the project in April 2024 with the support of the China Building Materials Federation. The companies say they have now identified over 200 “promising AI application scenarios across 15 categories” across the entire production process from quarrying to packaging and logistics. Conch has set up an AI training centre using the Huawei Cloud Stack product. It is using Huawei’s Pangu prediction, computer vision (CV) and natural language processing (NLP) models to create an AI operating system that integrates central training, edge inference, cloud-edge synergy, continuous learning and ongoing optimisation.

Thankfully Huawei gave some examples of what this actually meant for operators in the real world. The model is able to give real-time recommendations of key quality features enabling the prediction of three-day and 28-day clinker strength. The predicted strength values closely match test results, with deviations within 1MPa and an accuracy rate exceeding 85%. Other benefits include reducing kiln fuel consumption by 1%, monitoring and managing various components and machines along the production line, staff safety gains and creating a ‘smart digital assistant’ that can answer technical questions from employees.

Little of this seems particularly novel, so far, compared to what other companies are already doing in this field. For example, ABB said in early 2022 that it was using machine learning to predict 28-day strength on the day of sampling and in 2023 that it was doing it using production data provided every two - three hours. Another example is the work that Inform does using AI-based software to support logistics for heavy building materials. Plenty of other western-based companies also offer production optimisation and/or predictive maintenance products.

Conch’s use of an NLP model to create a knowledge base assistant does seem new for the cement sector. Although how specific the software running it might be to one business or industrial area remains to be seen. One could easily imagine this kind of product being sold to lots of different kinds of industries in the manner of current enterprise style software. Along these lines though, Juan Beltrán, digital manager of global sales excellence at Holcim, told McKinsey in an interview about Holcim’s pilot project in Spain testing an AI-enabled copilot customer-ordering assistant via WhatsApp.

Recent events in AI for the cement sector include ABB’s agreement to work with UK-based Carbon Re in late 2024. This collaboration was intended to combine ABB's expertise in automation and process control with Carbon Re's AI and machine learning technologies. It followed a pilot at a cement plant in the Czech Republic. On the producer side, Holcim said in mid-2024 that it was preparing to expand the use of AI-based software to 100 production plants by 2028. It noted that it had installed the system at 45 plants so far at the time of this announcement and that it was using a predictive maintenance solution from software supplier C3 AI. Titan Cement said that it had invested in Spain-based AI software supplier Optimitive in February 2025. Then, Cemex announced this week that it too had invested in Optimitive, via its corporate venture capital arm Cemex Ventures. Molins has also worked with Optimitive.

What isn't being disclosed much are the examples of the mistakes of introducing AI into cement production. These are valuable learning opportunities for any company implementing this kind of software. However, the developers and cement producers are extremely unlikely to admit anything publicly. Global Cement Weekly has heard off-the-record information previously about AI projects at cement plants that have gone wrong but we can’t reveal it either. To his credit though Beltrán mentions an incident, in his interview with McKinsey, where the WhatsApp ordering assistant was tricked during testing into almost placing an order for a truck of gazpacho soup!

We’re still watching how AI is being deployed in heavy industries such as cement. The announcement by Conch is exactly the kind of thing its peers are doing around the world. So far what they’ve done is impressive but not unique. Yet, China’s large but shrinking cement sector and its determination to develop its own AI-based software sector may start to deliver more cutting-edge advances in the future. Companies elsewhere are also pressing ahead to find out how AI products will deliver efficiency gains.

Mexico: Cemex reported a ‘record’ net income of US$734m in the first quarter of 2025. Net sales stood at US$3.65bn, down from US$3.94bn year-on-year, driven by higher consolidated prices partially offsetting lower volumes in Mexico. Earnings before interest, taxation, depreciation and amortisation (EBITDA) reached US$601m, compared to US$731m in the previous quarter.

In Mexico, sales reached US$981m, a 25% year-on-year decrease from US$1.31bn in the previous corresponding period. The US also recorded a slight decline in sales from US$1.2bn to US$1.19bn in the first quarter of 2025. The Europe, Middle East and Africa region recorded a 2% increase in sales from US$1.07bn to US$1.04bn, and the South, Central America and the Caribbean region recorded sales of US$314m, a 2% increase from US$206m in the first quarter of 2024.

Under new CEO Jaime Muguiro, Cemex plans to use its ‘Project Cutting Edge’ initiative to achieve yearly EBITDA savings of at least US$150m in 2025 and savings of US$350m by 2027.

Mexico: Cemex has executed an investment agreement with Spain-based AI and analytics company Optimitive through its corporate venture capital arm Cemex Ventures. The company seeks to scale Optimitive’s solution across its operations as part of its Digital Innovation in Motion programme. It aims to significantly reduce energy consumption while increasing production efficiency by ‘double-digit percentage points’, according to a press release.

Alfredo Carrato, investment and open innovation advisor at Cemex Ventures, said “We are excited about this partnership with Optimitive, given the impressive results they have already achieved in Europe and the US in projects to date with Cemex.”

Mexico: Changes to Cemex’s regional management started on 1 April 2025 following the appointment of Jaime Muguiro as new group CEO. Jesus Gonzalez has been appointed as president of Cemex USA, Sergio Menendez as president of Cemex Mexico, Jose Antonio Cabrera as president of Cemex Europe, Middle East, and Africa and Alejandro Ramirez as president of Cemex South, Central America, and the Caribbean.

Jesús González joined Cemex in 1998 and has held several management positions, including Corporate Director of Strategic Planning, Vice President of Strategic Planning in Cemex USA, President of Cemex Central America, President of Cemex UK, Executive Vice President of Sustainability and Operations Development and, most recently, President of Cemex South, Central America and the Caribbean. He holds a master’s degree in naval engineering from the Polytechnic University of Madrid and a master’s of business administration (MBA) from IESE - University of Navarra, Barcelona.

Sergio Menéndez has worked for Cemex since 1993. Prominent roles he has held include Director of Planning and Logistics in Asia, Corporate Director of Commercial Development, President of Cemex Philippines, Vice President of Strategic Planning for the Europe, Middle East, Africa, and Asia region, President of Cemex Egypt, Vice President of Infrastructure Segment and Government Sales in Mexico, Vice President of Distribution Segment Sales in Mexico and most recently, President of Cemex Europe, Middle East, Africa and Asia. He holds an undergraduate degree in industrial engineering from the Instituto Tecnológico y de Estudios Superiores de Monterrey and an MBA from Stanford University.

José Antonio Cabrera joined Cemex in 2000 and started in cement operation roles. He has since worked as President for Cemex in Dominican Republic, Puerto Rico and Haiti, as well as Vice President of Strategic Planning for Cemex in the Asia, Middle East and Africa region. He holds an undergraduate degree in physics from La Laguna University in Spain and an MBA from the IE Business School.

Alejandro Ramírez has worked for Cemex since 2000 starting in strategic planning roles. He later became President for Cemex in Colombia & Peru, Dominican Republic, Caribbean, Costa Rica, TCL Group, Puerto Rico, Argentina and Thailand. He holds a degree in Industrial Engineering from the Tecnológico de Monterrey and an MBA from Wharton business school.

UK: Mark Grimshaw-Smith has been appointed as a non-executive director to its Board of Logistics UK. He currently works as the Rail and Sea Manager for Cemex UK. Other appointments to this board include Jamie Hartles, Rem Noormohamed and James Wroath.

Grimshaw-Smith has worked for over 40 years in the construction materials supply chain and logistics sector, covering all modes of transport. He has worked for Cemex for over 15 years, most recently as its Rail and Sea Manager. He helped to develop Cemex's global rail safety standards, representing Cemex’s Europe, the Middle East and Africa (EMEA) region. He is a graduate in economics from the University of Oxford and holds a master’s of business administration (MBA) from the University of Warwick.

Logistics UK is a trade association representing the logistics sector, including road, rail, sea, and air.

UK: Cemex has announced the construction of a mortar plant in Swindon, Wiltshire as part of its strategy to supply more alternative and sustainable materials to growing urban centres. The Mexico-based group said the plant will begin operations in the second half of 2025.

The new plant will produce Cemex's Vertua low-carbon mortars, with a CO2 footprint at least 30% lower than that of standard mortars. It will also feature a drying system designed to minimise heat consumption and significantly reduce fossil fuel consumption throughout the production process.

"As part of our growth strategy, we make strategic acquisitions and build new plants in advanced markets," said Fernando A Gonzalez, Cemex's CEO. "This strategically-located plant will enhance our production capacity in the country, advance our decarbonisation goals and allow us to offer a better experience to our customers in the region."

Poland: Cemex has signed an agreement with EDP Energia Poland to build solar installations at several of its sites, with a total capacity of over 14MW. The investment is part of its ‘Future in Action’ strategy to combat climate change.

New solar plants will be installed at Cemex's cement plants in Chełm, Rudniki, and Gdynia, as well as its ready-mix concrete plants in Mysłowice, Warsaw Annopol, Lublin, Szczecin, and Gdańsk. The concrete plant installations will begin operating in the second quarter of 2025, while the installations at the cement plants are scheduled to start generating power in the first quarter of 2026. EDP Energia Polska will install and manage the solar installations under a 15-year agreement, supplying renewable energy to Cemex facilities.

Cement producers based in North America and Europe reported stable revenues and growing earnings in 2024. Revenue growth at scale could be found in India and Sub-Saharan Africa. Notably, India-based UltraTech Cement’s sales volumes of cement surpassed those of Holcim’s. Yet, the European-headquartered multinationals were mostly happy due to increased earnings. Holcim lauded record performance in 2024, for example, and Heidelberg Materials reflected upon “a very good financial year.” This review of financial results looks at selected large heavy building materials companies, outside of China, that have released financial results so far.

Graph 1: Sales revenue from selected cement producers in 2023 and 2024. Source: Company reports. Note: Figures calculated for UltraTech Cement, consolidated data from Ambuja Cement used for Adani Cement.

Holcim’s net sales may have dropped on a direct basis from 2023 to 2024 but its focus is on earnings. Its recurring earnings before interest and taxation (EBIT) rose by 4% year-on-year to US$1.31bn in 2024 from US$1.26bn in 2023. And the changing nature of where its earnings come from in recent years has led to the impending spin-off of the US business, scheduled to occur by the end of the first half of 2025. The company will be called Amrize and will be listed on the New York Stock Exchange, with an additional listing on the SIX Swiss Exchange. By product line, sales were down for cement, ready-mixed concrete (RMX) and aggregates, but they were up for the group’s Solutions & Products division. Despite this earnings were up for all four product lines. By region sales fell in North America, Europe and Asia, Middle East & Africa. They rose in Latin America. For reference, North America and Europe are the group’s two biggest segments.

Heidelberg Materials’ sales revenue remained stable in 2024 on a direct basis, although it dipped slightly on a like-for-like comparison. Its result from current operations before depreciation and amortisation (RCOBD) grew by 6% to US$3.4bn. Geographically, revenue in Europe and Asia Pacific fell. RCOBD increased, notably, by 19% to US$4.80bn in North America. It grew everywhere else apart from Africa-Mediterranean-Western Asia. As is becoming customary for Heidelberg Materials, it made a point of highlighting its sustainability progress. This includes demonstrating progress towards its sustainable revenue target and reminding markets that the delivery of its first carbon captured net-zero cement evoZero product is planned during 2025. The group plans to release its 2024 full annual report at the end of March 2025.

Graph 2: Cement sales volumes from selected cement producers in 2023 and 2024. Source: Company reports. Note: Annualised sales volumes provided for CRH, figures calculated for UltraTech Cement.

CRH’s strength in North America gave it both rising revenues and earnings. Sales revenue from its Americas Materials Solutions division reported 5% growth to US$16.2bn in 2024. Adjusted earnings before interest, taxation, depreciation and amortisation (EBITDA) sprung up by 22% to US$3.75bn. Revenue growth was attributed to price increases and acquisitions. Earnings growth was pinned on growth across all regions, pricing, cost management, operational efficiency and gains on land asset sales. Despite this, reported volumes in the division were down in 2024. The group’s International Solutions division performed more in line with its competitors, with revenue down slightly but earnings up. Lastly, CRH’s annualised sales volumes of cement grew in 2024. This is likely primarily due to the group’s acquisition of assets in Australia.

Cemex had a tougher time of it in 2024, compared to the previous three companies, with both sales revenues and earnings down. Sales and earnings were down on a direct basis for each of its three main regions – Mexico, the US, and Europe, Middle East, and Africa - although the picture was better in Mexico on a like-for-like basis. Sales volumes of cement, RMX and aggregates were either static or down in each of these areas. In the US the group may have been unlucky as it took an earnings hit from four hurricanes and a deep freeze in Texas. Group earnings improved in the fourth quarter of 2024. In spite of this it introduced ‘Project Cutting Edge’ in February 2025, a three-year, US$350m cost saving exercise.

The first takeaway from UltraTech Cement’s performance in 2024 is that a second (mainly) national producer has overtaken the multinationals. This happened with several China-based cement producers over the last decade. Now it has occurred in India with Ultratech Cement. It reported sales volumes of 120Mt in the 2024 calendar year. Shifting to the Indian financial calendar, Ultratech Cement ‘s revenue rose slightly in the nine months to 31 December 2024 but its new profit fell by 19% year-on-year to US$458m. Local press has blamed this on weak price realisations despite sales volumes growing. At the same time its energy costs have fallen so far in its 2025 financial year. Adani Cement, meanwhile, reported strong growth in both revenue and earnings in the 12 months to 31 December 2024. It too is likely to become one of the world’s largest cement producers by sales volumes by 2030, outside of China, if it follows-through on its expansion targets.

Finally, Dangote Cement reminded us all what growth really looks like as the Nigerian market started to rebound. Sales revenue increased by 62% to US$2.39bn and EBITDA by 56% to US$591m. Despite high domestic interest rates in Nigeria the group managed to grow its sales volumes of cement. Elsewhere in Sub-Saharan Africa sales volumes declined a little due to bad weather conditions in Tanzania and election uncertainties in Senegal and South Africa.

The importance of the US market for many multinational cement producers continued in 2024. However, this reliance on one place can carry risks, as Cemex’s results seem to suggest. Another reminder of this occurred this week when the US government imposed 25% tariffs on Canada and Mexico. The Portland Cement Association said in a statement, “The US cement industry would like to work with the administration to address federal laws and regulations that prevent American cement companies from increasing production, making it necessary for the US to import some 20% of its total cement consumption annually - including from Canada and Mexico.” Elsewhere, markets are changing as mega-markets such as India and Sub-Saharan Africa unleash their potential. China-based Huaxin Cement, for example, may start to gain a place on international round-ups like this one in 2025 when it completes its acquisition of Lafarge Africa.