Displaying items by tag: Cembrit

US: American Fiber Cement Corporation (AFCC) has announced a rebrand to American Fiber Cement. Besides the name change, the producer's new branding will consist of a new logo and brand position, and a website redesign. Additionally, the company's range of former Cembrit brand fibre cement products will be rebranded to include the AFC name.

General manager Donna Anglada said "We are excited to reveal our new branding, but we also want to ensure that our distributors, reps and customers understand that, while the names are changing, we will continue to sell Patina, Patina Inline, Patina Rough, Deco, Solid, Cover and Transparent."

Denmark: Swisspearl Group has concluded an agreement to acquire fellow fibre cement board producer Cembrit. The Switzerland-based group said that it is creating the second-largest supplier of fibre cement products in Europe.