Displaying items by tag: Adverts

India: Shah Rukh Khan (SRK) has become the latest Bollywood superstar to help advertise cement in India. Khan appears in UltraTech Cement’s Build and It Will Grow (Banega Toh Badhega) advertising campaign, launched on 15 January 2023. The opening advert shows the Aśoka star among workers, school pupils and the Indian Army carrying out different activities facilitated by infrastructure.

UltraTech Cement said “SRK is a shining example of the rise and aspirations of India. His personal journey is one of resetting boundaries and aiming high. We thus believe that he is aptly suited to represent UltraTech’s credo.”

India: JK Lakshmi Cement has launched an advertising campaign called ‘Show Strength.’ The campaign draws attention to the strength of the company’s cements while encouraging Indians to rely on the strength of their own effort and expertise to overcome the negativity holding the country back, according to Exchange4media. The advertising agency involved with the promotion said, “Show Strength captures the brand’s values, leadership stance and social intent. We are hoping to bring in desired results for the company through this campaign.”