Displaying items by tag: loyalty scheme

Egypt: Suez Cement has launched its ‘Primo’ customer loyalty scheme. It is intended to strengthen communication with its clients and build the cement producer market position. Existing customers will be offered benefits, including a loyalty points system that can be redeemed from shopping coupons.

Brazil: Votorantim’s construction materials joint venture has started operation. The scheme, Juntos Somos Mais, is collaboration between Votorantim Cimentos, Tigre Participações and Gerdau Aços Longos. Votorantim holds a 45% share of the scheme. The joint venture will expand Votorantim’s Juntos Somos + scheme, which has been running since 2014. To date it operates in over 40,000 stores with over 60,000 registered participants.

Brazil: Brazil's antitrust watchdog Cade has approved a joint-venture between Votorantim Cimentos, Tigre Participações and Gerdau Aços Longos for a construction materials products loyalty scheme. The initiative will be called Juntos Somos Mais. Votorantim Cimentos will hold a 45% share of the scheme. The civil construction materials company Tigre and Gerdau Aços Longos, the steel division of the Gerdau, will hold a 27.5% share each.

Cade said that the companies will remain operationally and commercially independent in their main activities, so that the only common ground between them will be the functioning of the coalition's loyalty program. Other companies in the construction industry will be able to join the program as partners.