The Last Word

Recently, I came across a foundation, FuturZwei, taking a ‘sideways view’ of sustainability. FuturZwei studies and promotes issues overlooked in official environmental, social and governance metrics. Its key concern seems to be the possibility of ‘running out’ – running out of habitable land; of storage space for CO₂, hazardous wastes and landfill and of natural resources.

I recently discovered the marketing expert Rory Sutherland, a fiercely insightful and witty 'chap' from the British 'old school.' Sutherland has worked for the marketing firm Ogilvy and Mather since the 1980s, where he founded the company's Behavioural Science Practice (BSP) in 2012.

If you ever try and fail to get to sleep at night, worrying about the events of the day and wondering what new challenges await you in the morning, it can be useful to try and visualise our place in the universe, and to picture the utter triviality of our existence.

Following two successful editions in 2022 and 2023, welcome back to Global Cement’s Quiz of 2024. Answers are below - No peeking!

I’ve recently finished a two-day mountain marathon in the UK Lake District, where myself and my running partner David - the web editor here at Global Cement - carried all our cooking gear, food, sleeping bags and tent. I feel that it was a great opportunity to learn some life and business lessons.