Displaying items by tag: labelling

The second quarter of 2025 saw Russian GDP growth slow to 1.1% year-on-year, with a revised full-year growth forecast of 0.9%.¹ An economy bulked up on injections of military spending (budgeted at 33% of GDP in 2025)² since the invasion of Ukraine may slowly be keeling over. Faced with this eventuality, the Russian cement industry will likely be reviewing strategies not to be dragged down with the rest of the economy.

Prior to the release of the latest economic data, Russian construction had been forecast to grow at a CAGR of 2.5% in 2026 – 2029. Drivers included anticipated investments in oil and gas, transport, airports and renewable energy.

Purely in cement terms, the data no longer appear to corroborate this outlook. Market leader Cemros expects total domestic demand to drop from 67Mt in 2024, by 10 – 15% year-on-year, to 57 – 60.3Mt in 2025. In the first half of the year, Russia consumed 28.4Mt of cement, just 4% above production volumes of 27.2Mt in the same period. Cemros cited ‘declining cement consumption’ to account for its upcoming instigation of a four-day working week at its plants across Russia from October 2025.

On 12 August 2025, Cemros spoke out about a threat to the interests of the domestic industry: increased imports from Belarus. It said that Belarus’ three-plant industry is supplying Russia with cement at a rate equivalent to the combined production volumes of two-to-three cement plants. Time to cap them, it told the government, suggesting a ceiling of 1.5Mt/yr.
The producer may have received a shock on 18 August 2025, when Belarus-based Krasnoselskstroymaterialy announced an upcoming US$100m upgrade to its 700,000t/yr Vaŭkavysk cement plant in Grobno Oblast, Belarus.

By that time, the Russian cement association, Soyuzcement, had already called for an anti-dumping investigation into all cement imports. It expects that import volumes of 3.74Mt in 2024 may rise to 5Mt/yr ‘in the near-term future.’

Lingering behind these discussions is the fact of high operating costs, partly precipitated by Russia’s continuing burden of international sanctions.

Here, the cement sector’s hopes are riding on a very particular marketing campaign: that of President Vladimir Putin on the global diplomatic circuit. He must sell his war (or peace on his terms) in a way that fends off increased international sanctions or support for Ukraine. Existing sanctions were on show at the Alaska Summit in Anchorage, US, on 15 August 2025, where the Russian leader made his pitch to US President Donald Trump – including a request for de-sanctioning, alongside various proposed punishment measures against Ukraine. Before travelling back to Moscow, the Russian delegation reportedly had to offer to pay cash for aeroplane fuel.³

Though President Trump did not secure a ceasefire, he nonetheless held back from making good on threatened new sanctions, and rated the Alaska Summit ‘10/10.’⁴ Putin might be equally pleased with the inconclusive outcome as precisely the goal of all his obfuscations. For Russia’s cement producers, costs won’t suddenly rise, but nor will they come down any time soon.

Far from sitting idly by, the industry is seeking new ways to actualise the value of its product. On 20 August 2025, Soyuzcement hosted a meeting of nine producers and four retail chains to strategise ways to increase sales of bagged cement. It will be subject to mandatory digital labelling from 1 October 2025. Discussions included the possibility of batch labelling of bags on the pallet for ease of scanning at retail outlets.

For now, producers’ online media spaces give the impression of work continuing as usual. On 18 August 2025, Cemros announced a US$186,000 renovation of buildings at its Mikhailovsk building materials plant in Volgograd Oblast.

The cement business in Russia is big, established and diffuse. Transformation has been its defining feature in the 33 years since the fall of the USSR, including in the relatively stable latter decades of that period. Should macroeconomic or geopolitical events overtake it once again, we can expect some shapeshifting – but also survival.

References

1. Reuters, ‘Russia's GDP growth slows to 1.1% in Q2, says Rosstat,’ 13 August 2025, www.reuters.com/markets/europe/russias-gdp-growth-slows-11-q2-says-rosstat-2025-08-13/

2. Global Data, ‘Russia Construction Market Size,’ 30 June 2025, www.globaldata.com/store/report/russia-construction-market-analysis/

3. Spiegel, ‘Russen boten Rubio zufolge Barzahlung für Betankung ihrer Flugzeuge an,’ 18 August 2025, www.spiegel.de/wirtschaft/trump-putin-gipfel-russen-boten-offensichtlich-barzahlung-fuer-betankung-ihrer-flugzeuge-an-a-fdd9303c-546a-43aa-89dd-4f746b8e9df3

4. Focus, ‘Jäger deutlich: "Putin verkauft Trump eine Illusion - und hat ihn jetzt in der Hand",’ 16 August 2025, www.focus.de/politik/ausland/jaeger-putin-braucht-trump-nicht-zu-fuerchten-er-hat-trump-jetzt-in-der-hand_67785013-a14b-485c-9a4a-51755ec483fa.html

Germany: The German Cement Works Association (VDZ) has launched its new Cement Carbon Class (CCC) labelling system for cement. CCC labels inform customers of the embodied CO₂ emissions of cement, with Classes A to D signifying 100 – 500kg CO₂/t. Meanwhile, those below 100kg CO₂/t will class as CCC Near Zero. The labels are currently available for cement producers to adopt on a voluntary basis.

Pakistan: The Senate Standing Committee on Science and Technology heard on 10 October 2024 that some cement producers have obtained stay orders from courts against the Pakistan Standards and Quality Control Authority over unpaid marking fees. The marking fees equate to 0.1% of cement’s ex-factory price, and go towards ensuring that cement conforms to standards. Pakistan Today News has reported that only two producers have regularly paid the fee, with combined defaults valued at US$18m across the entire industry. A delegation from Saudi Arabia reportedly queried authorities about the lack of clear labelling.

Science and Technology Committee chair Kamil Ali Agha reportedly said "No one knows what quality of cement is being produced by local manufacturers.”

North America: A new coalition for the scaling and deployment of low-carbon building materials, the creation of new clean cement and concrete jobs and the promotion of environmental justice launched earlier in January 2024. Called the Decarbonized Cement and Concrete Alliance (DC2), it comprises alternative cement developers Biomason, Brimstone, Chement, Fortera and Terra CO₂, sequestration company Blue Planet Systems, circular concrete producer CarbonBuilt, biogenic limestone producer Minus Materials, hydrothermal processing technology developer Queens Carbon and electrified cement production technology developer Sublime Systems. DC2’s areas of engagement in policy will include tax credits, standards, ecolabeling and subsidisation, in line with the US Department of Energy’s Pathways to Commercial Liftoff: Low-Carbon Cement strategy.

CarbonBuilt’s government and community affairs manager Sal Brzozowski said “DC2’s platform of robust policy, standards and incentives to scale innovative solutions will not only accelerate deep decarbonisation, but also transform the concrete industry from one of the world’s largest CO₂ emitters to one of the world’s largest carbon sinks.”

UK: Germany-based Heidelberg Materials has introduced customers and investors to Heidelberg Materials UK, its UK subsidiary formerly known as Hanson UK. The latest rebrand signifies increasing collaboration across the group’s geographies as a global business with one voice. Heidelberg Materials UK will launch rebranded packaging for its cement and other products in early 2024 and transition its branding across its sites and vehicles by October 2025.

Heidelberg Materials UK CEO Simon Willis said “The construction sector faces global challenges such as climate change and the digitalisation of our industry; challenges we are better placed to meet as a strong, united group. Having a single brand name and identity sends a clear and consistent message to our increasingly global customers.” Willis added “It will allow us to work together to lead the field in driving down carbon emissions; promote the circular economy by recycling and reusing construction waste; develop digital solutions to provide added value to our customers and develop sustainable and innovative building materials.”

Mexico: Cemex said that it has successfully implemented labelling showing the environmental impacts of all of its main products across its ‘most important markets.’ Depending on prevailing practices in each market, products’ packaging either displays an Environmental Product Declaration (EPD) or Cemex’s own third-party validated C_ERO₂ designation.

General director Fernando González Olivieri said “We are committed to being the leading partner in sustainable construction for our clients. In this way, our clients have environmental impact information that they can use to develop sustainable construction.” He added “We continue to expand our portfolio of sustainable products, allowing our clients to effectively design and manage the carbon footprint of their construction projects.”

Europe: The Environmental Coalition on Standards (ECOS) has welcomed the EU’s new Empowering Consumers Directive. Under the directive, EU member states must enact laws preventing companies from labelling their products with climate claims based on offsetting. ECOS called the law a ‘significant measure against greenwashing.’ It called on the EU to further ensure that products neither rely on carbon credits, nor on contributions to sustainability projects, in calculating their impacts.

ECOS programme manager Elisa Martellucci said “The EU has taken aim at greenwashing. Climate neutrality claims based only on carbon offsetting are ambiguous and misleading for consumers because they are not linked to concrete efforts to combat the climate crisis. Instead, they rely on flawed carbon accounting practices that ‘write off’ greenhouse gas emissions. The amazing carbon emissions vanishing act is many companies’ dream – but emissions do not magically disappear. Policymakers have taken a strong stance against this deceptive practice.”

Austria: RHI Magnesita’s customers can now rely on Environmental Indicators on all of its products’ Technical Data Sheets to check their CO₂ emissions. The indicators state the CO₂ equivalent emissions per tonne of each product. The supplier calculated the figures in line with ISO standards under on-going external supervision.

Chief sustainability officer Gustavo Franco said “One of RHI Magnesita’s main targets is to significantly reduce emissions over the next few decades, with the long-term goal of achieving net-zero operations in all areas of the company. It is clear that a solid basis for sustainable decisions and developments can only be achieved by creating a valid audited database.”

India: The Indian Green Building Council (IGBC) has certified the sustainability claims of Dalmia Cement’s portfolio of blended cements. The portfolio consists of composite cement, Portland pozzolan cement and Portland slag cement. The council employed a full-cycle assessment of the cements’ impacts.

Head of sales, marketing and logstics Sanjay Wali said “We see GreenPro’s accreditation as a milestone in our journey to becoming carbon-negative by 2040. This also reaffirms our blended cement products’ green supremacy, which is accelerating the global transition from a grey to green reality.”

Philippines: Phinma Group subsidiary PhilCement has committed to the adoption of the Department of Trade and Industry’s new labelling regulations for cement. The Manila Bulletin newspaper has reported that the producer agreed to cooperate with the department in the interests of the country’s construction materials’ quality and stability. This followed on from a deadlock when the department suspended cement bag printing to ensure than no new cement bags marked ‘Product of the Philippines’ were able to enter circulation containing imported cement.

In a joint statement, Phinma Group and the Department of Trade and Industry said, “DTI and Phinma Group are in full agreement that this clarity in labelling conventions would help consumers in selecting and deciding on the cement products they prefer. This will also strengthen the country’s ability to support and patronise locally manufactured products.” The department also reiterated its commitment to ensuring that all cement producers uphold consumer welfare by supplying affordable cement.