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Magazine Last Word
The Last Word

How long until the end of the coronavirus crisis?

Written by Robert McCaffrey, Editorial Director, Global Cement Magazine
08 April 2020

The early answers are starting to emerge about when to expect the coronavirus crisis to end. After all, we all want to get back to ‘normality’ as soon as possible.

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The economics of fear... and the importance of effective action

Written by Robert McCaffrey, Editorial Director, Global Cement Magazine
17 March 2020

In his inauguration speech as 32nd President of the United States, Franklin D. Roosevelt said the following: “the only thing we have to fear is fear itself — nameless, unreasoning, unjustified terror which paralyses needed efforts to convert retreat into advance.” His New Deal - a muscular package of public spending and make-work programmes aimed at the Great Depression - dragged the country out of the economic doldrums and back into robust economic health during the next six years.

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Ever tried ‘stone soup’?

Written by Robert McCaffrey, Editorial Director, Global Cement Magazine
25 February 2020

One of my New Year’s Resolutions was perhaps a strange one: If there is a moment at which I could either shake someone’s hand, or not, then I should default to shaking their hand. We have all been in such situations, where it could go either way - either a nod of the head or an actual contact. Furthermore, and it might be going a bit far, but if I’m alone and someone else is alone, then let’s try to be less alone, together. Despite the Coronavirus outbreak, I’m opting for contact.

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The end of demand?

Written by Robert McCaffrey, Editorial Director, Global Cement Magazine
23 January 2020

It has been said that supply creates its own demand, and if you were to build a cement plant in the middle of nowhere, as sometimes happens, then the locals would start to use more cement. On the other hand, demand creates its own supply, in the capitalist system at least. Profit-seekers will always provide a good or service if a profit can be made.

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Humilty comes before success

Written by Robert McCaffrey Editorial Director, Global Cement Magazine
06 January 2020

My parents told me many times while I was growing up that ‘pride comes before a fall.’ I am very often reminded of the truth of this aphorism in my later life. Whenever I think that I am getting the hang of ice-skating backwards, for example, I will almost inevitably promptly fall over. Exploring some tombs near the pyramids at Giza after the latest AUCBM conference in Cairo, I fancied myself as a modern-day Indiana Jones, striding over the dunes and uncovering lost treasures. Until, that is, I forgot to duck low enough going through an ancient doorway and struck my head on a 5000-year-old door lintel - which was inscribed with hieroglyphs which I now imagine spelled out ‘Mind Your Head.’ Being momentarily poleaxed, I fell down and badly twisted my knee. Pride, once again, came before a literal fall.

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