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Magazine Last Word
The Last Word

Sustainability, now more than word juggling...

Written by Peter Edwards Editor, Global Cement Magazine
25 August 2020

An editor’s job is to package text for the clear and efficient transfer of information. Much of this involves ‘extracting the juice’ from information presented by authors, interviewees or PR firms, so that they can be shown in the best possible light. A large part of this is knowing what to omit, as the clarity and order of the text are also critical.

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Aren’t you glad it’s not Covid-89?

Written by Peter Edwards Editor, Global Cement Magazine
16 June 2020

The Covid-19 pandemic is unprecedented in modern times, both in terms of its effects on individual health and the global economy. While SARS, MERS, Swine Flu and Ebola outbreaks have been devastating for those affected, there has not been a full-blown pandemic since 1918 - 1919.1 Thankfully, we are extremely unlikely to reach the estimated 50 million deaths seen due to that pandemic during the current outbreak, although the situation remains very bad indeed.

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What do the lockdown and climate goals have in common?

Written by Peter Edwards Editor, Global Cement Magazine
18 May 2020

As one of the 4.5 billion people on earth currently under some form of coronavirus-related lockdown, I have seen a lot of my local area recently. This has mainly been while walking / scooting with my wife and two small children. During a recent jaunt, we noticed how clear the birdsong was on our road. This was due to three factors: More birds in early summer, virtually zero traffic noise and the fact that we ourselves were not racing from A to B in the car. A little further up the road, a question popped up: Does this situation look anything like a ‘low-CO2 future?’

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How long until the end of the coronavirus crisis?

Written by Robert McCaffrey, Editorial Director, Global Cement Magazine
08 April 2020

The early answers are starting to emerge about when to expect the coronavirus crisis to end. After all, we all want to get back to ‘normality’ as soon as possible.

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The economics of fear... and the importance of effective action

Written by Robert McCaffrey, Editorial Director, Global Cement Magazine
17 March 2020

In his inauguration speech as 32nd President of the United States, Franklin D. Roosevelt said the following: “the only thing we have to fear is fear itself — nameless, unreasoning, unjustified terror which paralyses needed efforts to convert retreat into advance.” His New Deal - a muscular package of public spending and make-work programmes aimed at the Great Depression - dragged the country out of the economic doldrums and back into robust economic health during the next six years.

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