Displaying items by tag: Cemex

Holcim Mexico has been promoting itself as the lynchpin of the group’s growth in Latin America this week. The move makes sense following the spin-off of Holcim’s North America business in late June 2025. The company says that Mexico has a housing deficit, has the highest profitability margin in Latin America and it is leading the transformation toward circular and low-carbon construction.

The bullseye on Latin America was first planted by Holcim in the group’s NextGen Growth 2030 strategy that was released in March 2025. With the company preparing to separate off its most profitable section in the US, it decided to highlight new reasons for investors to stay interested. The summary was ‘focused investment’ in attractive markets in Latin America, Europe, North Africa and Australia, sustainability-driven growth with demolition materials singled out and an emphasis on the building solutions division. Although the Latin America division supplied the smallest geographical share of new group net sales in 2024 (US$3.9bn, 19%), the profitability metric presented, recurring earnings before interest and taxation (EBIT) margin, gave the region the highest result. Or in other words, Holcim is telling investors that it may have divested North America but it still has business south of the Rio Grande… and it looks promising. It then said that it has the ‘best’ geographical coverage and vertical integration in the region and the largest construction materials retail franchise in the form of Disensa.

Understandably, the likes of Cemex, Cementos Argos, Votorantim and others might take exception to some of this. For example, Cemex reported net sales in excess of US$6bn in Latin America and the Caribbean, and Votorantim reported net sales of around US$4.8bn in 2024. Yet, Holcim’s claim of regional spread does carry some weight. It purchased Comacsa and Mixercon in Peru and assets from Cemex in Guatemala in 2024. At the end of the year the group owned integrated cement plants in Argentina, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico and Peru. Plus it held grinding plants in the French Antilles and Nicaragua. All of these are majority-owned subsidiaries, often also with aggregate, ready-mixed concrete and building systems businesses. Holcim may have sold up in Brazil in 2022 but it still holds a relatively intact network in Latin America.

Graph 1: Grey cement production in Mexico, 2020 - April 2025, rolling 12 months. Source: National Institute of Statistics and Geography (INEGI).

As for the market, Holcim reported modest but growing net sales in Latin America in 2024, despite lower sales volumes plus elections in Mexico, economic issues in Argentina and political instability in Ecuador. Focusing on Mexico, local cement volumes were said to be stable, aided by a recovery in bagged cement in spite of bulk sales falling on the back of fewer infrastructure projects. Holcim Mexico also spent US$55m on building a new grinding unit at its integrated Macuspana plant in Tabasco. Once complete, the update will increase the site’s capacity by 0.5Mt/yr to 1.5Mt/yr.

Cemex, the market leader in Mexico, released more direct information. It saw its sales and operating earnings fall in 2024. This was blamed on a poor second half to the year following the presidential election in June 2024. GCC’s sales fell more sharply in 2024 and this was blamed on “energy infrastructure limitations and permitting delays in Juarez.” So far in 2025, in the first quarter, the pain in Mexico for the construction sector has continued, with both Cemex and GCC noting strong falls in cement volumes and sales due to a slowdown in industrial demand. Holcim has not reported on Mexico directly so far in 2025 only saying that sales have risen in local currencies in Latin America as a whole in the first quarter. Cemex started a cost cutting exercise in February 2025 in response to the situation. Graph 1 above shows Mexican cement production. Although it should be noted that Cemex and GCC still run subsidiaries in the US. Holcim now does not. Rolling 12-month cement production figures in Mexico started falling in September 2024 and continued to do so until April 2025, the date of the latest data provided by the National Institute of Statistics and Geography.

Despite falling volumes though, the price of cement in Mexico remains high by international standards. At the start of July 2025 the National Association of Independent Businessmen (ANEI) raised the alarm that distributors had warned of an 8% price rise on the way. It’s in this environment that news stories such as Bolivia-based Empresa Pública de Cementos Bolivia (ECEBOL), a producer in a landlocked and mountainous country, preparing to export clinker to Mexico from July 2025 start to sound credible. Sales may have been down in Mexico in 2024 but earnings and margins remain high. In the medium-to-longer term the country looks even more promising, with plenty of scope for development and building products. Ditto the rest of Latin America.

One way a multinational heavy building materials company with a presence in sustainability-obsessed Europe might gain an advantage in the region is by using its knowledge to capture the easier decarbonisation routes first. This is exactly the route Holcim and Holcim Mexico seem to be taking by promoting lower carbon cement and concrete products, and by growing the recycling of demolition materials. Another option, of course, is that Holcim is bolstering its Latin America division ahead of a potential divestment. Either way, Holcim is presenting a plan for growth in its new form, shorn of North America. It’s all to play for.

Belgium: Cembureau, the European Cement Association, has elected Jon Morrish as its president and José Antonio Cabrera as its vice president. They will serve in the positions for a two-year term.

Morrish has been the CEO for Heidelberg Materials in Europe since 2024 and a member of its managing board. He joined Hanson in 1999 and became a member of the group’s managing board in 2016. He was the head of the North America Group area until early 2020 and then took on responsibility for the Western and Southern Europe Group. He holds an undergraduate degree in biochemistry from the University of Leeds and a master’s of business administration (MBA) qualification from the Cranfield School of Management.

Antonio Cabrera is the president of Cemex Europe, Middle East & Africa. He joined Cemex in 2000. Notable positions include president for Cemex in Dominican Republic, Puerto Rico and Haiti, Vice President of Strategic Planning for Cemex in the Asia, Middle East and Africa region. He started his professional career at Cemex in cement operations. He holds a undergraduate degree in physics from La Laguna University in Spain and an MBA from the IE Business School.

Sweden: Alcemy has appointed Alejandro Espejel Garcia as its Head of Sales - Cement Business Line. He previously worked as a Business Development Manager for the Germany-based artificial intelligence software company.

Espejel Garcia worked for Denmark-based FLSmidth from 2012 to 2024. He started as a Senior Reliability Specialist for the equipment supplier notably becoming Country Manager and Head of Mining Sales - Mexico in 2018 and Managing Director for FLSmidth Panama at around the same time. He subsequently was appointed as Vice President - Head of Group Digital’s Smart Service in 2021 and Vice President - Head of ERP Transformation in 2023. Before working for FLSmidth he held various roles with Cemex from 2004 to 2011 ending his tenure as a Regional Technical Manager in Mexico. He holds an undergraduate degree in mechanical engineering from the Instituto Tecnológico y de Estudios Superiores de Monterrey and a master’s of business administration qualification from the Copenhagen Business School .

Poland/Germany: Cemex will expand its renewable energy portfolio in its Central Europe Materials division by adding new photovoltaic farms at its cement plants in Mysłowice, Warsaw, Lublin, Szczecin, Gdańsk and at the Mirowo quarry, under an agreement with EDP Energia Polska. The company currently operates five photovoltaic farms in the region, four in Germany and one in Pruszków near Warsaw. Nine new farms in Poland will take total photovoltaic capacity above 14MW. Existing installations produce 128MW/month; this will rise to 291MWh/month once the new farms become operational.

Cemex has also signed an eight-year power purchase agreement with Norwegian energy company Statkraft to supply its Polish operations with wind and photovoltaic electricity, covering 30% of Cemex Polska’s energy demand.

Trinidad & Tobago: Trinidad Cement (TCL) has amended its loan agreements with Citibank and Scotiabank for the third time. The TCL board entered a third amended and restated agreement to its 24 July 2018 loan deal, under which Citibank and Scotiabank will each lend US$20m.

The loan repays TCL’s obligations under earlier agreements with Republic Bank and RBC Merchant Bank dated 22 July 2021. TCL’s parent company Cemex guarantees the loan. It owns 69.83% of TCL through holding company Sierra Trading.

Mexico: Cemex will invest US$1.4bn in 2025 to strengthen its financial position, maintain liquidity and focus on projects delivering high profitability, including potential acquisitions in the US. Between January and March 2025, it invested US$221m, down from US$249m in the same period of 2024. It expects to invest a further US$1.15bn over the rest of 2025, subject to financial results and market conditions.

Cemex CEO Jaime Muguiro Domínguez said that the company will eventually transition its capital expenditure to acquisitions of small and medium-sized companies in the US that can ‘provide greater profitability.’ He added “Given the increased uncertainty in the current global macroeconomic environment, we will make sure that our capital allocation decisions do not compromise our financial metrics.”

Stop press! The Portland Cement Association (PCA) has renamed itself as the American Cement Association (ACA).

Speaking to the audience at the IEEE-IAS/PCA Cement Industry Cement Conference taking place this week in Birmingham, Alabama, ACA president Mike Ireland said that the new name better represents its members, from the Atlantic seaboard to the Pacific coast. He added that the old name, the PCA, had caused the association confusion over the years with it being mistaken as only representing Portland, Oregon, or Portland, Maine.

This follows comments from Ireland to Global Cement Magazine in April 2024. At that time he also mentioned how changing levels of production of ordinary Portland cement (OPC) compared to blended cements had suggested a rethink. Surveys were then sent out by the PCA asking people what they thought about in connection to the association and which name suggestions they liked. A year or so later and the new name has arrived. Thankfully the PCA didn’t determine the name by public ballot alone, thereby avoiding the risk of a joke name. Readers wondering about this can remind themselves about the time the UK Natural Environment Research Council ran a website survey asking what a new polar research ship should be called. The vessel was eventually called the RRS Sir David Attenborough rather than the internet’s choice of Boaty McBoatface!

Global Cement Weekly also reflected upon the point Ireland made about the change in the blends of cement being used. The adoption of Portland Limestone Cement (PLC) production in the US contributed to the rise in blended cements shipments. United States Geological Survey (USGS) data shows that shipments of blended cements more than doubled from 26Mt in 2022 to 61Mt in 2024. This compares to shipments of OPC of 41Mt in 2024. This change appears to have been mostly accepted so far, but it is not without its detractors. For example, take this campaign promoting a return to traditional Type I and II cements on ‘performance’ grounds.

As for the US cement market, USGS data shows that shipments of Portland and blended cement fell by about 13% year-on-year to 11.8Mt in the first two months of 2025 from 13.8Mt in the same period in 2024. This was for both domestic shipments and imports. Most of the cement companies that have so far released first quarter financial results for 2025 reported poor weather adversely affecting sales. Holcim noted that sales improved in March 2025. Cemex blamed its lower sales volumes of cement and ready-mixed concrete on the period having one less working day compared to 2024. CRH pointed out in its analysts’ presentation that the first quarter of the year is typically the smallest of the four in terms of sales volumes. The really interesting data may start to emerge in the second and subsequent quarters, as the markets and supply chains start to react to current US trade policy. At the time of writing, widespread tariffs on many countries were announced at the start of April 2025 but then subsequently paused for 90 days.

The American Cement Association has a new name for the 21st Century. The PCA has served it well as a name for over 100 years, but now seems a good time for a change. Whether the future is one of blended cements, carbon capture, a return to OPC or whatever else remains to be seen. Yet the future of construction in the US looks set to involve plenty of cement. There are sure to be challenges along the way. Here’s to the next 100 years.

Philippines: Cemex Holdings Philippines has officially completed its rebranding initiative, with the company now known as Concreat Holdings Philippines Inc. The rebranding, which was approved by the Securities and Exchange Commission, was undertaken as part of the company’s evolution following the acquisition by the Consunji Group, led by diversified engineering conglomerate DMCI Holdings, in late 2024.

Concreat Holdings said the new name, which combines the words ‘Consunji’ and ‘create,’ reflects its renewed focus on integrity, reliability, resilience and nation-building. The company’s president and CEO Herbert Consunji said that the rebranding represents a bold new direction under DMCI’s management, guided by an all-Filipino team deeply rooted in local insight and long-term stewardship.

Anhui Conch Cement held an event in Wuhu, China, this week showcasing its new artificial intelligence (AI) model for the cement sector. The cement company and Huawei started the project in April 2024 with the support of the China Building Materials Federation. The companies say they have now identified over 200 “promising AI application scenarios across 15 categories” across the entire production process from quarrying to packaging and logistics. Conch has set up an AI training centre using the Huawei Cloud Stack product. It is using Huawei’s Pangu prediction, computer vision (CV) and natural language processing (NLP) models to create an AI operating system that integrates central training, edge inference, cloud-edge synergy, continuous learning and ongoing optimisation.

Thankfully Huawei gave some examples of what this actually meant for operators in the real world. The model is able to give real-time recommendations of key quality features enabling the prediction of three-day and 28-day clinker strength. The predicted strength values closely match test results, with deviations within 1MPa and an accuracy rate exceeding 85%. Other benefits include reducing kiln fuel consumption by 1%, monitoring and managing various components and machines along the production line, staff safety gains and creating a ‘smart digital assistant’ that can answer technical questions from employees.

Little of this seems particularly novel, so far, compared to what other companies are already doing in this field. For example, ABB said in early 2022 that it was using machine learning to predict 28-day strength on the day of sampling and in 2023 that it was doing it using production data provided every two - three hours. Another example is the work that Inform does using AI-based software to support logistics for heavy building materials. Plenty of other western-based companies also offer production optimisation and/or predictive maintenance products.

Conch’s use of an NLP model to create a knowledge base assistant does seem new for the cement sector. Although how specific the software running it might be to one business or industrial area remains to be seen. One could easily imagine this kind of product being sold to lots of different kinds of industries in the manner of current enterprise style software. Along these lines though, Juan Beltrán, digital manager of global sales excellence at Holcim, told McKinsey in an interview about Holcim’s pilot project in Spain testing an AI-enabled copilot customer-ordering assistant via WhatsApp.

Recent events in AI for the cement sector include ABB’s agreement to work with UK-based Carbon Re in late 2024. This collaboration was intended to combine ABB's expertise in automation and process control with Carbon Re's AI and machine learning technologies. It followed a pilot at a cement plant in the Czech Republic. On the producer side, Holcim said in mid-2024 that it was preparing to expand the use of AI-based software to 100 production plants by 2028. It noted that it had installed the system at 45 plants so far at the time of this announcement and that it was using a predictive maintenance solution from software supplier C3 AI. Titan Cement said that it had invested in Spain-based AI software supplier Optimitive in February 2025. Then, Cemex announced this week that it too had invested in Optimitive, via its corporate venture capital arm Cemex Ventures. Molins has also worked with Optimitive.

What isn't being disclosed much are the examples of the mistakes of introducing AI into cement production. These are valuable learning opportunities for any company implementing this kind of software. However, the developers and cement producers are extremely unlikely to admit anything publicly. Global Cement Weekly has heard off-the-record information previously about AI projects at cement plants that have gone wrong but we can’t reveal it either. To his credit though Beltrán mentions an incident, in his interview with McKinsey, where the WhatsApp ordering assistant was tricked during testing into almost placing an order for a truck of gazpacho soup!

We’re still watching how AI is being deployed in heavy industries such as cement. The announcement by Conch is exactly the kind of thing its peers are doing around the world. So far what they’ve done is impressive but not unique. Yet, China’s large but shrinking cement sector and its determination to develop its own AI-based software sector may start to deliver more cutting-edge advances in the future. Companies elsewhere are also pressing ahead to find out how AI products will deliver efficiency gains.

Mexico: Cemex reported a ‘record’ net income of US$734m in the first quarter of 2025. Net sales stood at US$3.65bn, down from US$3.94bn year-on-year, driven by higher consolidated prices partially offsetting lower volumes in Mexico. Earnings before interest, taxation, depreciation and amortisation (EBITDA) reached US$601m, compared to US$731m in the previous quarter.

In Mexico, sales reached US$981m, a 25% year-on-year decrease from US$1.31bn in the previous corresponding period. The US also recorded a slight decline in sales from US$1.2bn to US$1.19bn in the first quarter of 2025. The Europe, Middle East and Africa region recorded a 2% increase in sales from US$1.07bn to US$1.04bn, and the South, Central America and the Caribbean region recorded sales of US$314m, a 2% increase from US$206m in the first quarter of 2024.

Under new CEO Jaime Muguiro, Cemex plans to use its ‘Project Cutting Edge’ initiative to achieve yearly EBITDA savings of at least US$150m in 2025 and savings of US$350m by 2027.