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Eurocement recently trumpeted the production of two new types of cement at its Podgorensky plant in Voronezh Region. A focus on standards follows a self-declared offensive being taken by the leading Russian cement producer against foreign imports since August 2013.

When the 3Mt/yr Podgorensky plant reached its full production capacity in July 2013, Eurocement president Mikhail Skorokhod gave a press conference to promote his products over the imports from Iran and Turkey. Some of the more humorous comments Skorokhod made to the press included suggesting that Iranian cement might be radioactive and the revelation that the title of Eurocement's in-house magazine, 'All Shades of Grey', might be inspired by an erotic novel with a similar name ('50 Shades of Grey').

More seriously, Russia's southern regions between the Black Sea and the Caspian Sea are vulnerable to foreign imports. Both Turkey and Iran have high cement production capacities and they have access to the country via these two seas. In addition to rising housing construction in Russia since 2010, cement demand is expected to further take a boost from building associated with the Sochi 2014 Winter Olympics and the 2018 FIFA World Cup.

As stated by Skorokhod, the Podgorensky cement plant was created to fight foreign imports. Hence the focus on standards and government approval. The cement types in question - TSEM I 52.5N and TSEM II/ A-Sh 42.5N - were certified by NIIMosstroy (the Moscow Construction Research Institute) with additional testing conducted by the Voronezh Regional Center for Hygiene and Epidemiology. The move was similar to attempts made in recent years by local producers in southern and eastern Africa to focus consumers' minds on quality versus the potential risks of low-cost imports.

Eurocement clearly wants to fight imports head on given that, according to CMPRO data, total cement imports to Russia nearly doubled from 2.8Mt in 2011 to 5.1Mt in 2012. Turkey, Belarus and Iran were the main importers in 2012. In 2012 cement imports as a percentage of consumption hit their highest level since 2008. At the same time Russian consumption of cement rose by 13% to 65Mt in 2012 from 58Mt in 2012.

Back in August 2013, Skorokhod said that the Podgorensky plant had cut imports to the southern ports. With no figures available yet for imports in 2013 we can only wait and see.

Romaina: Holcim Romania has announced the addition of three members to its management team. Anca Alexandru is the new Ready-mixed Concrete and Aggregates Director of Holcim Romania, Mădălina Craciunescu has been appointed as Human Resources Director and Ioana Borangic is the new Communication Manager.

"We take pride in the fact that Holcim Romania, a company from the building materials industry, where most employees are men, now has an executive team formed of 50% ladies", said Daniel Bach, General Director of Holcim Romania.

Alexandru, aged 46, joined Holcim in 2002 and has held various managerial positions in the RMX segment. She succeeds Bogdan Dobre who has become the Marketing and Sales Director for Holcim Romania. She has been in post since 1 September 2013.

Craciunescu, aged 32, has held various positions with Holcim Romania since January 2005. She replaces Nicoleta Sălăjan, who has become the HR Director of Holcim Group for the Africa and Middle East Region

Borangic, aged 30, joined Holcim in 2010 as Internal Communication Specialist. Before joining Holcim Ioana gained over 10 years of experience in corporate communications in several multinational companies. Borangic succeeds Andreea Nicolae who have become the Marketing Manager for Holcim Romania.

Holcim Romania runs two cement plants, one grinding plant, 13 eco-friendly concrete stations, three aggregates stations, two special binders stations and one cement terminal.