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The FLSmidth Cement divestment story took a historic turn this week with the renaming of the company to Fuller Technologies. The sale of the company to private equity firm Pacific Avenue Capital Partners completed on 31 October 2025. Pacific Avenue then publicly rebranded the firm a few days later in early November 2025.

FLSmidth Cement was sold as a complete operating business with all the intellectual property (IP), technology, employees, manufacturing facilities, sales and service organisations included. For more on this read Global Cement Weekly #716. The decision to change the name to Fuller Technologies harks back to the history of FLSmidth and related companies. Pennsylvania-based Fuller Company dates back to the mid-19th Century with the formation of the McKee-Fuller Foundry Company. Fuller Company later emerged in the 1920s when it started selling the Fuller-Kinyon pump, a pneumatic screw pump that simplified the handling of pulverised materials. This product went on to become well known for cement conveying. In 1959 Fuller acquired Traylor Engineering. It was then later acquired by FLSmidth in 1990.

What is interesting here is that Pacific Avenue has chosen to emphasise the US industrial heritage of its acquisition. Looking at the numbers last year offers one answer as to why. Purely in economic terms FLSmidth Cement’s revenue share broke down as follows in 2024: US - 24%; Denmark - 14%; India - 11%; Indonesia - 9%; Brazil - 8%; Türkiye - 7%; and China - 7%. The remainder came from export sales elsewhere.

Both Fuller and FLSmidth are well known brands in the cement sector though. One is American and the other is European. Focusing on the US brand name is a canny move given the increasing dominance of China-based equipment suppliers to the global cement market from the 2010s onwards. One of the few markets that the Chinese equipment suppliers have not made inroads into is the US. Whilst they may have supplied smaller pieces of equipment, major orders have remained the preserve of western companies. Or at least publicly they have. Partly this is because few new lines have been built recently. Yet, the three new clinker production lines in the US in recent years - Heidelberg Materials’ plant in Mitchell, Indiana, National Cement’s plant in Ragland, Alabama and GCC’s plant at Odessa, Texas - had major equipment supplied by either thyssenkrupp or KHD. Both companies are German, although KHD is majority-owned by a Chinese entity.

Western cement multinationals have focused on the US as they have retreated from the east. Key examples of this include CRH’s acquisition of Ash Grove in 2018 and the spin-off of Amrize by Holcim in 2025. Trade protectionism has then crept in under the Inflation Reduction Act in 2022 and the more overt tariffs introduced by the Trump administration in 2025. The US cement market is the third largest in the world and the fundamentals for the local construction materials market look good in the medium term. With carbon taxes in the US looking like a distant prospect, it’s a fair bet that more clinker production lines are likely to be required before too long. Protectionism and demand suggest that an equipment supplier to the cement sector with a historically American sounding name and long US-roots might just have an edge. Manufacturing facilities based in the US could also help reduce the cost of tariffs too.

Of course, given that Pacific Avenue is a private equity firm, it may be preparing for a future carve-out or other forms of financial engineering by building up the perceived value of its asset. Or maybe somebody at Pacific Avenue (or elsewhere) simply likes their American industrial history!

Anyway, welcome back to Fuller Technologies and best of luck. And, lest anyone forget, it remains a multinational company with offices in Europe, India, China, Brazil, Thailand, the UAE… and the US.

Nigeria: Lafarge Africa has appointed Ke Zhigang as its Chief Financial Officer. He succeeds Puneet Sharma in the post.

Ke Zhigang holds over 20 years’ experience in the cement sector. He started working for Huaxin Cement in 2003 and later became its Overseas Regional Finance Director in 2018. Ke Zhigang holds a master of business administration (MBA) qualification from Huazhong University of Science and Technology and an undergraduate degree in accounting from Huazhong Agricultural University.

China-based Huaxin Cement acquired a majority-share from Holcim in August 2025.

India: Vicat has appointed Gagandeep Singh Khehra as its Head of Production and Process at its subsidiaries in India.

Singh Khehra has worked in the cement industry since the mid-2000s. He began his career working for Binani Cement in 2007 before joining Holcim in 2010, holding production roles at its local subsidiary ACC. He eventually became the Head of Production at its Wadi plant, Karnataka in 2024. This role continued following the acquisition by Adani Group. Singh Khehra holds an undergraduate degree in chemical engineering from Punjab Technical University.

Pakistan: Pioneer Cement has appointed Ch Tasneem Anwar as Deputy General Manager (Production). He has worked in production roles at the cement producer since 2017. Prior to this was the Section Head (Production) at City Cement in Saudi Arabia. He launched his career working for Pioneer Cement in 2006. Anwar holds a bachelor’s degree in chemical engineering from the University of Engineering and Technology in Lahore.

Germany: KHD Humboldt Wedag has appointed Martin Strouhal as its Chief Sales Officer from effect from 1 January 2026.

Strouhal previously worked as the Vice President - Head of Construction & Operation - Region APAC for wind turbine manufacturer Vestas. Before this, he worked for FLSmidth from the mid-1990s to 2022. He started as a Site and Installation Service Manager before moving into sales. Notable positions during this time included Sales Director - Cement Project Division EMEA & APAC from 2011 to 2016 and Senior Vice President - Global Projects and Asset Management from 2018 to 2022. Strouhal is a graduate in machinery and production engineering from the DTU - Technical University of Denmark and holds a number of post-graduate business qualifications.

Romania: Holcim has won a European Union Innovation Fund grant for its Carbon Hub CPT 01 carbon capture and storage (CCS) project at its Campulung cement plant. The initiative will produce an estimated 2Mt/yr of near-zero cement from 2032, marking Eastern Europe’s first full-scale onshore CCS project, according to the company.

The project, developed with Carmeuse as a key partner, will capture CO₂ from kiln flue gases, compress it and transport it for permanent underground storage. Holcim said the project supports the EU’s Clean Industrial Deal and advances its NextGen Growth 2030 strategy.

With this grant, Holcim now has eight large-scale EU-supported carbon capture, utilisation and storage (CCUS) projects, located in Belgium, Croatia, France, Germany, Greece, Poland and Romania.

Greece: Titan Group has entered a strategic partnership with thyssenkrupp Polysius to advance Polysius’ meca clay technology, which aims to reduce CO₂ emissions from cement production. The collaboration was formalised through a memorandum of understanding.

The meca clay system activates alternative cementitious materials to partially replace clinker, thereby lowering emissions and energy use without affecting performance, according to the company. Titan will first implement the technology at its Patras cement plant, with pilot activities scheduled for 2026 and further rollout planned. The partnership targets the production of low-carbon cement with a clinker-to-cement ratio below 40%, compared to 93% in ordinary Portland cement.

Belgium: Carmeuse’s LEOPARD project in Aisemont has been selected for funding by the European Innovation Fund. The project aims to achieve zero-carbon lime production through a hybrid process that combines CO₂ preconcentration with membrane-based carbon capture. The system increases the CO₂ concentration in kiln flue gases prior to capture, reducing operating costs compared to conventional post-combustion methods while avoiding additional air or chemical waste emissions, according to the company. The facility will also integrate bioenergy with carbon capture and storage technologies.

Carmeuse said the project will prevent more than 70,000t/yr of CO₂ emissions and remove additional CO₂ from the atmosphere through bioenergy carbon capture and storage (BECCS). The process runs solely on electricity, supporting the company’s target of achieving net-zero emissions by 2050.

Germany: AUMUND Fördertechnik has launched its electrified Linear Calcination Conveyor (eLCC), which enables efficient clay calcination for limestone calcined clay cement (LC3).

LC3, composed of roughly 50% clinker, 30% calcined clay, 15% limestone and 5% gypsum, can reduce CO₂ emissions by up to 40% compared to ordinary Portland cement, according to the company. The technology enhances pozzolanic reactions between limestone and calcined clay, which provides additional alumina to form carboaluminate phases, improving strength and durability while lowering clinker use. Developed in collaboration with Holcim over four years, the eLCC was tested successfully at AUMUND’s pilot demonstration unit in Rheinberg, confirming its potential to support low-carbon cement production at industrial scale.

UK: N+P Group announced that investment has been approved for its new 5t/hr research and development pilot line at its Hartlepool site. The installation will separate biogenic fractions from hard-to-process waste, including municipal solid waste and material from materials recovery facilities and other processing sites. The output will be a cleaned, high-biogenic alternative fuel, with biogenic content expected to exceed 70%. N+P aims to deliver the first volumes from its facility in the first quarter of 2026.