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Somebody at HeidelbergCement is brave. Making an investment in a cement market characterised in 2012 by job losses and carbon taxation takes some nerve. Yet this is exactly what HeidelbergCement has done with the announcement that it plans to take joint control of Cement Australia with Holcim.

So what's in it for Holcim and HeidelbergCement?

Opportunity and foreign supply chains to minimise the carbon tax seem to be the main reasons. With Holcim's 2012 financial performance dragged down by Europe and Africa, its cost reduction programme, the 'Holcim Leadership Journey,' continues into 2013. Australia, as one of the few disappointing spots in the producer's Asia-Pacific region, is an obvious asset to sell. By contrast, HeidelbergCement reported growth in its operating income in 2012.

With regards to supply chains, both Boral and Adelaide Brighton – Cement Australia's competitors in Australia – acted to seize foreign clinker supplies in 2012. As they are multinationals, Holcim and HeidelbergCement have ready-built supply chains. Figures from the Global Cement Directory 2013 show that Holcim holds a cement production capacity of 9.7Mt in Indonesia, 5.75Mt in the Philippines and 0.55Mt in New Zealand. HeidelbergCement hold 16.5Mt in Indonesia. Despite regular annual high performance and regular capacity growth in the cement industry in Indonesia and the Philippines, having the option to export excess clinker to nearby Australia must be enticing.

For Holcim, minimising risk may be a key factor in their decision to reduce their share in Cement Australia. Holcim dodged mentioning the country's cement performance in its 2013 outlook although it did report an overall volume decrease across all its business lines in 2012. Boral expects its sales volumes to remain flat in the first six months of 2013, with pricing challenged by the high Australian Dollar and low sea freight prices. Adelaide Brighton expects its demand for cement to continue coming from South Australia, Western Australia and the Northern Territory. Adelaide Brighton also took pains to point out the carbon tax will hit its 2013 profits by US$6m, nearly 4% of its 2012 profit. Going 50-50 with HeidelbergCement shares the risks for Holcim as well as the profits.

Holcim faces the same dilemma that Lafarge faced in mid-2012 when it sold two cement plants in the US. It needs to sell assets to cut costs and raise capital but it also needs to pick assets to sell that won't boost its competitors too much. The on-going recovery in the US building industry suggests at present that Lafarge may have made a poor choice in North America. Holcim's decision suggests that they aren't expecting a recovery in Australia anytime soon.

Switzerland: Swiss-based multinational building materials producer Holcim has announced that Wolfgang Reitzle will take over as chairman in 2014. To ensure continuity, current chairman Rolf Soiron has been proposed for re-election at the annual general meeting of 17 April 2013. Also at the meeting the board of directors will propose the election of Hanne Birgitte Breinbjerg Sørensen and Anne Wade to the board of directors of Holcim.

Sørensen is currently the CEO of Maersk Tankers based in Copenhagen, one of the world's largest tanker operators. She holds an MSc in Business Economy from the University of Aarhus.

Wade, an investor with extensive experience in capital markets, was the Senior Vice President and Director of an investment management company, Capital International, based in London from 1995 to 2012. She graduated with a BA from Harvard University and holds a Master of Science from the London School of Economics.

In addition the board of directors is proposing the re-election of Beat Hess for a three year term. He is currently deputy chairman of the board of directors. Markus Akermann and Peter Küpfer are no longer available for re-election. Christine Binswanger has resigned from the board effective from the date of the meeting.

Australia: Swiss cement maker Holcim has announced plans to operate Cement Australia as a joint venture (JV), in which both Holcim and Germany's HeidelbergCement AG will hold equal 50% stakes. Holcim will therefore sell 25% of its stake in Cement Australia to HeidelbergCement for an undisclosed amount. The move has already been approved by the Austrian authorities, according to Holcim.

Cement Australia operates two cement plants and a grinding station in the east and southeast of Australia and in Tasmania with a total cement capacity of 4.2Mt/yr. In addition, a new grinding station in Port Kembla with an annual capacity of 1.1Mt/yr is expected to go online in 2013.

Bangladesh: Lafarge Surma Cement Ltd signed an agreement with Madina Cement Industries Ltd at a ceremony organised at the company's headquarters. Under the terms of the deal, Lafarge Surma will supply its high quality clinker to Madina Cement from its integrated plant at Chhatak to produce 
'Powercrete.' This will be subject to strict quality controls by employees of Lafarge Surma to ensure world-class quality that Lafarge Surma promises to deliver to its customers.

Furthermore the production process will follow the highest safety standards. Lafarge will shortly launch Powercrete, with the aim of strengthening its market position in Bangladesh.

Lebanon: Holcim has been named by the Environment Ministry as the country's sole disposer of pharmaceutical waste, according to a press release. The ministry issued a permit to the company to burn the drugs in its cement kiln. Holcim is in the process of destroying hundreds of tons of expired pharmaceuticals in the kiln at its factory in Shekka, in the north of Lebanon.

The drugs that are to be burnt were discovered during investigations that uncovered hundreds of tonnes of expired medicinal goods around the country. Officials sought a responsible way to dispose of the material and discovered that they could be used as an alternative fuel for a cement kiln. The high temperatures (~1500°C) in the kiln ensure that organic materials are completely destroyed during combustion.

UK: Building materials producer Hanson, a UK-based part of Germany's HeidelbergCement, has launched a new range of quality concretes designed to reduce the CO₂ emissions associated with construction projects. The EcoPlus range contains Hanson Regen, a sustainable substitute for Ordinary Portland Cement (OPC) in concrete. Hanson Regen is a ground granulated blastfurnace slag (GGBS) and can replace up to 70% of the OPC content. Replacing 1t of OPC with 1t of Regen in EcoPlus concrete reduces the embodied CO₂ by around 850kg.

Paul Lacey, Hanson's head of sustainability and marketing, said, "EcoPlus is designed to help engineers, specifiers and contractors meet current and future environmental legislation. Our online carbon calculator shows the CO2 savings that can be made by specifying one of our eight standard EcoPlus mixes, which are suitable for foundations, pavements and structural projects. We can also design and supply bespoke mixes."

Using Regen in EcoPlus also improves the durability of structures, particularly where sulphates and chlorides are an issue, and gives a lighter, more aesthetically pleasing colour to the concrete.

Spain: Cementos Molins cut 310 jobs in Spain in 2012. The Spanish cement producer launched a downsizing plan for 165 people and shut down plants in Leon and Malaga. At present Molins needs to refinance a gross debt of 
Euro167m in 2013. On 15 March 2013 Molins launched a project to cut 56 jobs at its plant in Sant Vicenc dels Horts, a 29.3% reduction in staff numbers at the plant.

India: Production at the South India Cement plant in Malkhed, Sedam Taluk, has recently restarted after a mothball and upgrade period that had lasted several years. N M Hemnur, regional manager of South India Cements, said that the factory's production capacity had been increased to 30,000t/yr but that it would dramatically increase to 1Mt/yr in the future.

India/Germany: ACC has ordered two vertical roller mills from Loesche, in a consortium with KHD, for its Jamul cement plant.

The Holcim subsidiary has ordered a Loesche Mill Type LM 56.3+3 CS equipped with a classifier type LDC to grind clinker. The vertical roller mill will be operated with the power of a 5600kW motor and will have a capacity of 195t/hr. In addition a Loesche vertical roller mill Type LM 43.4 D will be part of the project and is designed to have a capacity of 90t/hr. The gearbox has a capacity of 1300kW.

Loesche's scope of supply for the Jamul project of Holcim will include additional equipment which is delivered in a joint venture by Loesche GmbH, Duesseldorf, as well as by Loesche India Pvt. Ltd.

Nigeria: Minister of Trade and Investment, Olusegun Aganga, has announced plans to create a new tariff on imported bulk cement. The move follows the alleged cement 'glut' surrounding a dispute between importer Ibeto Cement and leading producer Dangote Cement in late 2012. The current duty on imported bulk cement is 10% but no levy is imposed on the commodity.

At a meeting on Nigerian business competitiveness organised by the Nigerian Economic Summit Group (NESG), Aganga said that there was no basis for importing cement clinker since Nigeria has a cement production capacity of 28.6Mt/yr. He also stated that at no time did he issue any import permit for bulk cement in 2012.