Denmark: Aalborg Portland and US-based Fidelis New Energy have signed a letter of intent to collaborate on the onshore storage of captured CO₂ from the cement producer's Aalborg cement plant in North Jutland. The partners will convey captured CO₂ from the plant to Fidelis New Energy's upcoming Norne Carbon Storage Hub at East Port of Aalborg via a pipeline. The pipeline is scheduled for commissioning ahead of the launch of the Aalborg cement plant's upcoming carbon capture system in 2030. The system will capture 400,000t/yr of CO₂ from the plant's flue gases.

Fidelis New Energy's Norne Carbon Storage Hub is due to commence operations in 2026. It will have a handling capacity of 4Mt/yr of CO₂, with the possibility of subsequently expanding to 8Mt/yr.

Ireland/US: Shareholders have approved Ireland-based CRH's board recommendation to transition to a US primary listing on the New York Stock Exchange. The company says that it will effect its transition on or around 25 September 2023. This will entail delisting shares from Ireland's Euronext Dublin, while retaining a standard listing on the UK's London Stock Exchange (LSE).

CRH derived 75% of earnings from North America in 2022. It expects the US market to be a key driver of future growth due to the country's growing populace and construction needs.

CEO Albert Manifold said "We are pleased to see such strong shareholder support for the listing transition, as it marks an important milestone in our development and will enable CRH to fully participate in the significant growth opportunities that lie ahead.”

India: Star Cement plans to implement a capacity expansion drive in order to raise its total grinding capacity by 70% to 9.7Mt/yr from 5.7Mt/yr. Dow Jones Institutional News has reported that the producer expects to capitalise on projected growth in cement demand in East and Northeast India.

Türkiye: Marmara Çimento has secured environmental clearance to build a new cement plant at Çiftalan in Istanbul Region. PortsEurope News has reported that the plant is associated with a US$3.08m port construction project called the Çiftalan Marmara Cement Port project. Marmara Çimento submitted plans for the project in December 2021. The planned port will have sufficient berth for two 200m vessels to dock.

Marmara Çimento says that the upcoming Çiftalan plant will supply cement for use in the Kanal Istanbul Black Sea-Marmara shipping canal project.

Romania: Holcim Romania says that it has received Euro15.7m-worth of funding from the Romanian government. Romania Insiders News has reported that the company declined comment on its intended use of the funds.

Holcim Romania controls 3.5Mt/yr-worth of integrated production capacity across three cement plants in Argeș, Bihor and Cluj counties.

India: Adani Group has taken a total US$2.33bn-worth of new loans over the two-and-a-half month period since the publication of a report into the group's activities by US-based shortseller Hindenburg Research on 24 January 2023. The report concluded with a finding of 'numerous issues of suspected fraud' by Adani Group. Adani Group explained at the time that all findings were 'stale, baseless and discredited.' The Times of India newspaper has reported that the group's net debt rose by 17% year-on-year to US$22.6bn on 8 June 2023. Adani Group's energy sector subsidiaries raised US$2.01bn-worth (86%) of the debt.

Adani Group completely paid off loans used in its US$6.4bn acquisition of Holcim India on 6 June 2023.

Philippines: Holcim Philippines introduced Holcim Optima, a blended Portland limestone cement (PLC), on the Philippine market on 8 June 2023. The Business Mirror newspaper has reported that Holcim Optima cement offers 10% reduced CO₂ emissions compared to ordinary Portland cement (OPC).

President and CEO Horia Adrian said that Holcim Optima cement 'delivers the same strength, workability and durability as OPC and remains compatible with other cement additives such as slag and fly ash. The new product is best used in large building projects and available in bulk.' Adrian added "It is a timely product for the Philippines, as infrastructure building accelerates and green demand grows."

India: Superbrands Media India named JK Lakshmi Cement as its 'Superbrand' in the Grey Cement category at the Superbrand 2023 - 2024 awards on 7 June 2023, the Orissa Diary newspaper has reported. The producer beat its competitors across numerous categories that measure branding success.

President and director Shri Arun Shukla said "This accolade serves as a resounding validation of our steadfast commitment to delivering cement products of unparalleled quality and our ceaseless endeavours to reiterate the robustness and dependability of our brand. We wholeheartedly express our deepest gratitude to our esteemed customers and valued partners for their resolute trust and support, which have played an instrumental role in propelling us to this notable achievement."

US: American Fiber Cement Corporation (AFCC) has announced a rebrand to American Fiber Cement. Besides the name change, the producer's new branding will consist of a new logo and brand position, and a website redesign. Additionally, the company's range of former Cembrit brand fibre cement products will be rebranded to include the AFC name.

General manager Donna Anglada said "We are excited to reveal our new branding, but we also want to ensure that our distributors, reps and customers understand that, while the names are changing, we will continue to sell Patina, Patina Inline, Patina Rough, Deco, Solid, Cover and Transparent."

Taiwan Cement said this week that it is aiming for cement to account for less than half of its sales by 2025. At the annual shareholders’ meeting chair Nelson Chang defended the cement sector as a core business but said that the company was expanding more into the green energy sector through its energy storage and vehicle charging lines. Chang directly linked the strategy to growing carbon taxes around the world, such as the European Union Emissions Trading Scheme, where the carbon price has been occasionally close to pushing past Euro100/t since early 2022. Taiwan Cement formed a joint venture with Türkiye-based Oyak Group in 2018 that runs Cimpor in Portugal.

Table 1: Cement business share by revenue of selected cement producers. Source: Corporate annual reports.

Taiwan Cement’s plan to decrease its reliance on cement is becoming a familiar one. Holcim notably revealed in 2021 that it was growing its light building materials division. Its cement division represented 60% of sales in 2020 with concrete and aggregates making up most of the rest to 92% and the remaining 8% on other products including light building materials. This started to change with the acquisition of roofing and building envelope producer Firestone Building Products in 2021. Other similar acquisitions have followed. Holcim’s current target is to grow the Solutions & Products division to around 30% by 2025, with cement reduced to somewhere between a third and half of sales. Earlier this year Japan-based Taiheiyo Cement said it was doing a similar thing as part of its medium-term strategy to 2035. In its case cement represented 70% of its sales in 2022 but it is now aiming to reduce this to 65% by 2025 and 50% by 2035.

A common pattern for the business composition of European cement companies is a mixture of heavy building materials made up of cement, concrete and aggregate. However, not every cement company follows the same route. Some cement companies are simply parts of larger conglomerates. UltraTech Cement, for example, is mostly just a cement company. However, it is also part of Aditya Birla Group, which runs a wide range of industries including chemicals, textiles, financial services, telecoms, mining and more. Depending on how one looks at it, UltraTech Cement’s cement business ratio is large or Aditya Birla Group’s ratio is small. Siam Cement Group (SCG) in Thailand is another example of a cement producer operated by a conglomerate with other major businesses.

A different approach that some cement producers take is to mix cement production with complimentary businesses outside of heavy building materials. A good example of this is Votorantim Cement in Brazil, which manufactures cement and steel. Companhia Siderúrgica Nacional (CSN) is another Brazil-based cement producer that is also well known for steel production. Adani Group in India, meanwhile, was well known for logistics, power generation and airports before it purchased Ambuja Cements and ACC from Holcim in 2022.

The driver for cement companies looking to reduce cement as a proportion of their businesses has varied between the three examples presented above. Holcim’s approach has been in response to growing European carbon costs but it also fits with a general desire to broaden its business as the company has sought to reshape itself following the merger between Lafarge and Holcim. Taiheiyo Cement’s plans also have a sustainability angle but the Japanese market has been in slow decline since the 1990s and this has been made worse by the spike in energy prices since 2022. Investing in new businesses makes sense for either of these reasons. Lastly, Taiwan Cement says it is taking action in response to carbon prices around the world. However, its proximity to many other large-scale producers in the Far East may also be a factor. Whether more companies follow suit and also start to reduce the ratio of their cement businesses remains to be seen. Yet, mounting carbon taxes and global production overcapacity look set to make more of the larger cement producers consider their options in certain places.