Emissions limits for cement plants are getting stronger in many world regions. Often plants resort to mitigation equipment, which is expensive to buy and to operate, in order to meet them. Most of the time, emission relevant components, such as volatile organic compounds, pyritic sulphur, mercury and others, are inherent to the raw materials used in the process. The accepted standpoint in the industry is that little can be done to control these elements coming from the quarry and thus little control can be exerted. In reality, this is far from the case. The case-study presented below shows how a detailed evaluation of the deposit, followed by block modelling and quarry planning, can not only improve the control of emissions, but also decrease them.