Bangladesh: LafargeHolcim Bangladesh has unveiled new branding for its Holcim Strong Structure cement product. The subsidiary of Switzerland-based Holcim presented launching the new packaging to distributors and retailers at a virtual event.
Chief executive officer Rajesh Surana said, "LafargeHolcim Bangladesh always emphasises innovation and customer satisfaction. As a part of this, we are unveiling the new look of our Holcim Strong Structure bag. The new look of the bag is really attractive and reflects our stronger brand image and product differentiation. We are committed to providing the best product, for our customers to build their dream homes.”
