US: The Portland Cement Association has changed its name to the American Cement Association (ACA). ACA president and CEO Mike Ireland made the announcement at the IEEE-IAS/PCA Cement Conference 2025, which took place in Birmingham, Alabama. The association will begin launching the new brand identity in June 2025.
“The most important reason for the name change is that in recent years, US cement manufacturers have expanded the types of materials they produce beyond Portland cement, working to develop more lower-emission cements in an effort to decarbonise the industry and increase domestic cement manufacturing capacity. The name ‘Portland Cement Association’ no longer accurately reflects the modern mindset of today’s manufacturers, or the materials they currently produce,” said Ireland.
Lower-emissions cement consumption has grown more than tenfold since 2021 and now accounts for more than 60% of total cement consumed in the US, according to the ACA. In 2024, all 50 state Departments of Transportation approved the use of Portland limestone cement (PLC). PLC reduces the carbon footprint of projects by up to 10%.
Ireland added “Additionally, the rebranding makes it clear that we are a national association that speaks for cement manufacturers across the country.”
The association’s new slogan will be ‘Sustainable Cement for Resilient Concrete’, which ‘summarises the industry’s commitment to staying the course with [the ACA’s] Roadmap to Carbon Neutrality’, according to ACA vice chair of the board Monica Manolas.