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News Dangote hits back over prize criticism

Dangote hits back over prize criticism

Written by Global Cement staff 12 August 2019
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Nigeria: Dangote Cement has stated that the rate at which consumers are winning valuable prizes in its on-going national consumer promotion, tagged ‘bag of goodies,' is not a gimmick, but a means of giving back to the loyal consumers of its cement products. The response follows criticism that there are too few winners.

At a prize ceremony in Port Harcourt, Aliko Dangote, Chairman of Dangote Cement, stated that the presentation events were proof that the promotion was not a scam. The company is giving out 43 cars around Nigeria as well as other prizes, including televisions. “We value everybody in our value chain – distributors, wholesalers and retailers – and this is our own way of giving back to our consumers,” said Dangote.

Last modified on 14 August 2019
Published in Global Cement News
Tagged under
  • Nigeria
  • Dangote Cement
  • Prize
  • Competition
  • GCW418

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