Displaying items by tag: rebrand

Papua New Guinea: Mayur Resources has rebranded as Pacific Lime and Cement to reflect its transition from a resource developer to an integrated supplier of lime, cement and building products. The country’s demand is projected to grow in 2026, according to local press reports. The decision also comes amid the government’s target of reducing cement imports.

Managing director Paul Mulder said “Our rebrand to Pacific Lime and Cement reflects our transformation into an integrated industrial materials company focused on nation-building in Papua New Guinea. The new name positions us clearly in the market as a supplier of cement, quicklime and processed building products.”

Greece: Titan Cement International, the parent company of Titan Group, has changed its legal name to Titan, following shareholder approval. The ticker symbol TITC remains unchanged on Euronext and the Athens Exchange. The company said that the simplified name reflects a ‘unified, forward-looking identity’ aligned with the group’s global presence, purpose and strategic priorities. The company has also adopted a new domain, www.titanmaterials.com.

Chair of the group executive committee Marcel Cobuz said “Our evolution into a truly diversified building and infrastructure materials company and our ongoing commitment to sustainability and innovation are embodied in this identity update. The new name and web domain presence better communicate our capabilities and ambition, as we shape the future of building materials everywhere we operate.”

US: The Portland Cement Association has changed its name to the American Cement Association (ACA). ACA president and CEO Mike Ireland made the announcement at the IEEE-IAS/PCA Cement Conference 2025, which took place in Birmingham, Alabama. The association will begin launching the new brand identity in June 2025.

“The most important reason for the name change is that in recent years, US cement manufacturers have expanded the types of materials they produce beyond Portland cement, working to develop more lower-emission cements in an effort to decarbonise the industry and increase domestic cement manufacturing capacity. The name ‘Portland Cement Association’ no longer accurately reflects the modern mindset of today’s manufacturers, or the materials they currently produce,” said Ireland.

Lower-emissions cement consumption has grown more than tenfold since 2021 and now accounts for more than 60% of total cement consumed in the US, according to the ACA. In 2024, all 50 state Departments of Transportation approved the use of Portland limestone cement (PLC). PLC reduces the carbon footprint of projects by up to 10%.

Ireland added “Additionally, the rebranding makes it clear that we are a national association that speaks for cement manufacturers across the country.”

The association’s new slogan will be ‘Sustainable Cement for Resilient Concrete’, which ‘summarises the industry’s commitment to staying the course with [the ACA’s] Roadmap to Carbon Neutrality’, according to ACA vice chair of the board Monica Manolas.

Philippines: Cemex Holdings Philippines has officially completed its rebranding initiative, with the company now known as Concreat Holdings Philippines Inc. The rebranding, which was approved by the Securities and Exchange Commission, was undertaken as part of the company’s evolution following the acquisition by the Consunji Group, led by diversified engineering conglomerate DMCI Holdings, in late 2024.

Concreat Holdings said the new name, which combines the words ‘Consunji’ and ‘create,’ reflects its renewed focus on integrity, reliability, resilience and nation-building. The company’s president and CEO Herbert Consunji said that the rebranding represents a bold new direction under DMCI’s management, guided by an all-Filipino team deeply rooted in local insight and long-term stewardship.

UK: Aggregate Industries has rebranded as Holcim UK. The company operates over 200 sites across the UK with 4000 employees. Following 20 years as a UK-based subsidiary of Holcim Group, the new direction sees the business align more closely with its Swiss-based parent company, which operates across 70 countries and employs over 60,000 people worldwide.

Holcim UK CEO Lee Sleight said “Our evolution from Aggregate Industries to Holcim UK is much more than a rebrand. It represents a commitment to leading the sector towards a more sustainable future through a commitment to innovation and collaboration.”

Czech Republic: Wikov Gear has announced its name change to Wikov TurboGear, with the company stating that the new name reflects its core business of development, design and manufacturing of high-speed gearboxes for industrial and energy applications.

The company’s repair and refurbishment operations will now operate under a new division, Wikov GearServices.

Taiwan: Taiwan Cement has changed its English name to TCC Group Holdings, marking a shift in its business strategy and geographical expansion. The renaming, approved at the annual general meeting in Taipei, reflects the company’s evolution beyond raw materials supply into sectors like low-carbon building materials, resource recycling, green energy and electric vehicle batteries.

Nelson An-ping Chang, chairman and CEO, said "TCC is already not just an abbreviation of Taiwan Cement Corp. TCC is also a 'Total Climate Commitment' and a 'Total Care Commitment,' showing concern for mankind."

Spain: Molins has launched a new corporate identity, consolidating its commercial brands—Cementos Molins Industrial, Promsa, Propamsa, Pretersa-Prenavisa and Precon—into the single Molins brand. This move represents a broad array of construction products and solutions under one unified identity. In line with this, Molins also introduces Susterra, a new range of sustainable solutions.

CEO Julio Rodríguez said "Cement is the foundation of this company, accounting for 60% of our current business. However, today we are a company that offers a wide range of construction solutions, and our long-term strategy is to continue growing in all types of construction solutions to provide increasingly better service to our customers."

Germany: Schenck Process has announced its rebranding to Qlar effective 13 May 2024, as part of its focus on climate-neutral and circular economy solutions. The company will maintain its expertise in weighing, feeding, conveying, milling, and grinding, whilst serving industries including cement and steel.

CEO Dr Jörg Ulrich said "With the rebranding to Qlar, we are linking ourselves to the circular economy, focusing even more on digitalisation and green transformation."

The rebrand will not affect the Schenck Process Food and Performance Materials division in the US, which remains under Coperion's ownership.

Czech Republic: Heidelberg Materials subsidiary Českomoravský Cement will change its name to Heidelberg Materials CZ on 1 January 2024. Germany-based Heidelberg Materials’ other subsidiaries in the country - including Českomoravský Beton, Českomoravský Šterk, Pískovny Morava and Tras-Servis - will retain their names but appear under the holding company brand. Českomoravský Cement operates two integrated plants in the country.