Displaying items by tag: rebrand
Czech Republic: Heidelberg Materials subsidiary Českomoravský Cement will change its name to Heidelberg Materials CZ on 1 January 2024. Germany-based Heidelberg Materials’ other subsidiaries in the country - including Českomoravský Beton, Českomoravský Šterk, Pískovny Morava and Tras-Servis - will retain their names but appear under the holding company brand. Českomoravský Cement operates two integrated plants in the country.
China: China Resources Cement (CRC) has rebranded to China Resources Building Materials Technology (CRBMT). The producer says that this reflects its business positioning and development strategy, and marks the launch of its transformation into a building materials group around its existing cement business.
Suez Cement becomes Heidelberg Materials
12 September 2023Egypt: Suez Cement says that it has ‘merged its legacy’ with that of parent company Heidelberg Materials by adopting the latter’s name. Specifically, the replacement of ‘cement’ with ‘materials’ is intended to underline its pioneering role in the path to carbon neutrality and digitalisation, according to the company.
Chief executive officer Mohamed Hegazy said “We have always been and will continue to be a company that is much more than cement. We are progressive minds with the ambition to drive transformation. We push the boundaries to strengthen innovation and deepen partnerships with our customers and other stakeholders.”
W&P Zement becomes Alpacem Zement Austria
08 August 2023Austria: Alpacem's Austrian subsidiary W&P Zement has announced its rebranding to Alpacem Zement Austria. Alpacem said that the rebrand in Austria will be the first step of a roll-out of the Alpacem brand across its local subsidiaries.
Alpacem has subsidiaries in Austria, Italy and Slovenia.
Carbon capture firm MOF Technologies rebrands to Nuada
25 April 2023UK: MOF Technologies, a Northern Ireland-based company whose technology efficiently captures CO2 directly from industrial sources, is rebranding to Nuada. The new name is an ode to the company’s Celtic origins and is inspired by the ancient mythical king, Nuada, whose name means ‘to capture.’
Nuada says that its next-generation ‘heatless’ technology is ‘redefining carbon (CO2) capture,’ slashing the energy penalty and costs associated with CO2 capture.
Nuada has combined advanced solid adsorbents, named MOFs, with proven vacuum swing technology to enable the separation of CO2 from flue gas using pressure instead of heat. This ‘heatless’ system represents a step change in innovation that slashes the energy penalty and cost associated with carbon capture, the main barriers for mass adoption in industry.
The company says that the new branding and direction have come at a critical time as the world is sprinting to decarbonise and mitigate the impacts of climate change. This is particularly the case in hard-to-abate industries like cement production, where carbon capture is essential to reaching Net Zero targets.
Eternit Österreich rebrands to Swisspearl Österreich
24 March 2023Austria: Fibre cement products company Eternit Österreich will rebrand as Swisspearl Österreich, effective from 1 April 2023. The company has been a subsidiary of Switzerland-based Swisspearl Group since 2009.
Cemex launches new logo
15 March 2023Mexico: Cemex has updated its logo to a new design, which it says presents a ‘fresher, closer, and more dynamic’ visual identity. The groups says that this signifies a ‘clear and decisive company transformation.’
CEO Fernando González said “I am excited to present the renewed image of our company. But what excites me most is what is behind the change: a renewed commitment to helping our customers push the boundaries of sustainable construction through innovative solutions.”
Eurocement changes name to Cemros
22 February 2023Russia: Eurocement has changed its name to Cemros. The rebranding exercise followed an internal staff competition to come up with a new name followed by a vote from a shortlist. The new name is intended to invoke the words ‘cement’ and ‘Russia.’ It was suggested by Evgeny Lukanovsky, Alexey Lotarev and Igor Efimov.
Eurocement was acquired by Smikom in 2021 for around US$2.2bn following an auction held by Sberbank.
HeidelbergCement Trading becomes Heidelberg Materials Trading
23 January 2023Germany: The former HeidelbergCement Trading has announced its rebranding as Heidelberg Materials Trading. The trading and shipping arm of Heidelberg Materials said that the new name better reflects its products and services offering.
Lafarge Cement Zimbabwe becomes Khayah Cement
17 January 2023Zimbabwe: Lafarge Cement Zimbabwe has rebranded to Khayah Cement amidst its on-going corporate restructuring. The Sunday News has reported that Khayah Cement is in the process of reconstituting its board of directors and board committees.