Displaying items by tag: sponsorship

India: Shree Cement has signed a sponsorship deal with East Bengal Kolkata, one of two Kolkata, West Bengal-based football teams that compete in the I-League, the top flight of Indian football. The Economic Times newspaper has reported that the company has promised to let the club retain its ‘iconic red-and-yellow jersey’ and crest.

France: The Ministry of Culture has refused a sponsorship of Euro0.2m from Lafarge intended for the Musée de Cluny in Paris. The ministry said that the sponsorship was paid in 2015 and then returned in 2018, according to the Agence France Presse. However, the ministry did not say why the money has been rejected. In 2017 the Paris City Council ended a partnership with Lafarge for the supply of sand for an urban beach project due to allegations of the building material manufacturer’s conduct in Syria during the civil war. A legal case examining Lafarge’s conduct in Syria between 2011 and 2014 is on-going.