Europe: The European cement association Cembureau has unveiled its new identity – Cement Europe. The association said that the strategic rebrand reflect a clear evolution: building on a solid legacy to position Cement Europe as a partner driving Europe’s competitiveness and climate neutrality. 200 plants and more than 120 innovation projects are part of the association.

President of Cement Europe Jon Morrish said “Cement has always been the foundation on which Europe builds. Our new identity honours that reliability, while reflecting who we are today: a sector powering change through innovation, circularity and partnership. Cement Europe stands for strength with purpose, helping Europe build its competitive, sustainable future.”

The rebrand coincides with the launch of the Cement Action Plan, a strategic framework outlining policies to unlock investment in industrial decarbonisation while maintaining European competitiveness. The plan highlights how cement can continue to support Europe’s growth while cutting emissions in line with the sector’s Net Zero Roadmap.

Egypt: The government will issue two new cement plant licences before the end of 2025 to stabilise domestic prices and boost capacity to meet growing regional demand, according to Zawya news. The plan follows a recent meeting between cement producers and industry minister Kamel El-Wazir.

An unnamed official said “The two permits are expected to be released before the end of 2025, as each licence will include its own production line.”

The two plants will reportedly add 1.5-2Mt/yr to Egypt’s cement output. National demand is projected to rise to 52Mt by the end of 2025, up from 47Mt in 2024.

UK: Cemex UK has launched its partnership with The Pallet LOOP, with the first load of LOOP’s reusable pallets carrying Rugby Cement products from the company’s plant in Rugby. The FSC-certified pallets are designed for multiple trips and are supported by a national collection service offering customers €2.30–€4.61 for each pallet returned. The Pallet LOOP offers €2.30 for pallets that are damaged or dirty but repairable, and €4.61 for those returned in good condition. Cemex is the first cement producer to adopt the system.

The national sales manager for bagged cement at Cemex UK, Vicki Elliott, said “The Pallet LOOP’s business model mirrors our commitment to circularity with its award-winning reuse scheme. For decades, wasted and abandoned wood pallets have posed a real challenge across the supply chain. It is great to see such a fresh and dynamic approach effectively tackling the long-standing issue of single-use pallets. We look forward to expanding the service across the full Cemex portfolio in future roll outs.”

Managing director at The Pallet LOOP Andy Williamson said "The departure of the first load of Rugby Cement products on our LOOP pallets is another major milestone for us, for Cemex and for the wider building materials sector. By rewarding customers for every pallet they return, we’re making sustainability pay - helping companies in the construction industry lower costs while also reducing waste and their carbon footprint."

Morocco: Ciments du Maroc has reached a milestone in its ALGACEM initiative with the first delivery of CO₂-derived products under the ALGACE brand from its Safi cement plant. The pilot project captures and recovers CO₂ using microalgae, transforming the carbon captured during the cement production process into bioproducts.

The company said the result confirms the technical and economic feasibility of the project and its compatibility with existing industrial infrastructure, laying the groundwork for a reproducible model for the wider cement sector.