Global Cement News

US: Texas Industries (TXI) has announced that its board of directors has named Tom Ransdell as its chairman of the board effective from 18 June 2013. Ransdell has been an independent director of TXI since 2005 and has many years of experience in the construction materials industry. Ransdell now fills the position of chairman created by the untimely death of Bob Rogers on 11 June 2013.

Rogers was the son of the founder of TXI, Ralph Rogers, and was CEO of the company from 1970 until 2004 when he retired. From 2004 until 11 June 2013 he served as chairman of the board of TXI.

TXI is the largest producer of cement in Texas and a major cement producer in California. TXI is also a major supplier of construction aggregate, ready-mix concrete and concrete products.

Lafarge's decision to expand in Zimbabwe adds to the mix in sub-Saharan Africa.

As we discussed in Global Cement Weekly #104, Dangote and PPC (formerly Pretoria Portland Cement) may be facing off as the biggest local cement producers in the region but the influence of the European-based producers should not be dismissed too readily. Investing US$200m over the next 10 years matches PPC's similarly sized investment announced in November 2012. According to Lafarge, the spend will help maintain the cement producer's market share in the country.

The other point of note from Lafarge's Zimbabwe announcement is the emphasis on the multinational's 'Building Better Cities' campaign in the story. This is unsurprising given that that Lafarge Zimbabwe Managing Director Jonathan Shoniwa made the comments about Lafarge Zimbabwe at a branding event for the campaign. Similar events are happening around the world. However, looked at overall, the decision to place cities at the heart of its marketing makes an increasingly compelling case for a variety of markets.

Some commenters on the Global Cement LinkedIn Group discussed this very issue recently in response to a news story on Lafarge's next set of expansion plans for China. Specifically, someone asked why would Lafarge want to expand in a market suffering from overcapacity!

The Building Better Cities campaign offers one answer. As China prepares to shut down excess capacity, Lafarge's strategy to be in place once the dust settles (perhaps literally in some places) starts to make sense. As a marketing tagline 'building better cities' works well because who doesn't – from Zimbabwe to China to even France – want better cities with better transport links through price, planning, technical and aesthetic innovations.

To give a sense of the environmental zeitgeist happening in China right now, this week we carry a news story on the Chinese Institute of Public and Environmental Affairs reporting 17 Chinese cement companies for environmental misdemeanours. Elsewhere, we can see evidence of continued foreign enthusiasm for investment in the Chinese cement market from Japan's Sumitomo Osaka Cement, despite fears of overcapacity. Lafarge is saying the right things at the right time but it may not be alone in its strategy.

In the global cement news this week, we see that PPC (the former Pretoria Portland Cement), a large-scale domestic player in the South African cement industry, has taken it upon itself to provide association-like services to cement and concrete consumers in the country. PPC says that it felt obliged to supply information on things like quantity analysis, setting advice and product testing in the place of the now-defunct Cement and Concrete Institute (CCI).

The CCI, lambasted by PPC and other cement producers for years, was accused in April 2013 by PPC of not providing the kind of advice and services that cement producers should expect from an association. PPC, Lafarge and AfriSam all pulled funding and the CCI collapsed.

If the CCI had simply ceased to exist, PPC's new stance, putting its own cash into industry-wide assistance, might be seen as laudable. However, the CCI has been re-born as the Concrete Institute (CI), an organisation that is, by its own admission, no longer on the lookout for the interests of the whole industry. The CI is largely backed by Sephaku Cement, itself majority owned by the Nigerian cement juggernaut Dangote Cement, making PPC's stance suddenly look like one of self-preservation. Dangote is making rapid progress in the sub-Saharan cement industry and firms like PPC cannot afford to let it sweep aside the status-quo in South Africa.

The speed and scale of Dangote's rise, covered previously in this column, is huge. Nigeria's largest company now has interests in Senegal, Zambia, Tanzania, Congo, Ethiopia, Cameroon, Ghana, Sierra Leone, Ivory Coast and Liberia as well as Nigeria and South Africa. Not a month goes by without the announcement of another upgrade, plant or project. Dangote has a fantastic position in its domestic market that has enabled these new projects to be funded.

By contrast PPC is battling a stale construction market in South Africa. South African cement sales fell by 3.8% year-on-year in the fourth quarter of 2012. To counteract this, PPC has committed to expand outside of South Africa to the tune of 40% of total production by the start of 2016. It announced in early 2013 that production is on track to come online in Rwanda, Ethiopia and the Democratic Republic of Congo by the fourth quarter of 2015. Zimbabwe is expected to follow suit by the middle of 2016. It already has interests in Botswana and Mozambique.

With two of its largest home-grown cement producers both expanding rapidly outside of their domestic markets, and a relative lack of interest from the big four multinationals, the sub-Saharan cement market is set for big changes in the medium to long term. PPC and Dangote are expanding towards each other and already share many markets. Dangote has expanded more rapidly and is moving towards exports from Nigeria. PPC is catching up by taking shares in strategically-placed plants. Is sub-Sahara headed for a showdown...? Whatever happens, the future of this rapidly-growing market will certainly be interesting.

Europe: Peter Hoddinott has been elected as President of CEMBUREAU for a two-year term at the Association's General Assembly, which was held in Vienna, Austria on 11 June 2013. He has completed his mandate as Vice-President over the past year. He takes over from Ignacio Madridejos. In addition, Daniel Gauthier, a member of the HeidelbergCement managing board, has been elected as Vice-President of CEMBUREAU, also for a two-year term.

Peter Hoddinott has been Executive Vice-President for Energy and Strategic Sourcing at Lafarge since 2012, responsible for worldwide energy strategy and sourcing of Lafarge's externally-sourced inputs. Previously, he held operational roles in Western Europe Cement, Latin America and South East Asia for Lafarge.

On his election as President of CEMBUREAU, Hoddinott stated, "Being elected to serve the cement industry of Europe is a privilege and honour. I am keenly looking forward to working with the whole sector to build on the foundations laid by Ignacio Madridejos over the past two years. Specifically, this involves actions to reinforce and strengthen the sector in the face of its current challenges."

"I take this opportunity of thanking Ignacio Madridejos for his commitment to the Association over the last two years" said Koen Coppenholle, CEMBUREAU Chief Executive. "I also wish to thank the Association of the Austrian Cement Industry, VÖZ, for organising this latest CEMBUREAU General Assembly. As highlighted by the European Cement Research Academy (ECRA), there are several innovation initiatives in the pipeline, and I look forward to progress in this field over the next decade."

ASEC Cement CEO Giorgio Bodo has cited security, fuel scarcity and general instability as the challenges facing cement producers in Egypt.

The comments came with the announcement that ASEC Minya had started clinker production at its 2Mt/yr Minya plant. In the news report ASEC congratulated itself on reaching clinker production within 28 months. Construction originally began in December 2010, just before the Egyptian Revolution of early 2011 occurred.

Bodo's comments will come as no surprise to delegates of the recent Global CemTrader conference which took place on 23 – 24 May 2013 in London, UK. In his presentation on current political unrest in the Arab countries and the implications for the cement industry, Bodo outlined seismic changes to the Egyptian cement market. As per his comments with the Minya announcement, challenges included the loss of fuel subsidies, fuel shortages, oversupply of cement and a decline in export prices. However, the overall picture was a mixed one. Bodo expected growth to be driven by growing political stability, increased government and private-sector spending, new development projects coming on-line, new export opportunities and other reasons.

Meanwhile, battles over the energy costs and supply in Egypt became public this week when Jose Maria Magrina, the CEO of Arabian Cement Company (ACC) implored the government to help cement producers move away from using natural gas, by removing operating licenses and speeding up the granting of environmental permits. Around the same time a member of the Federation of Egyptian Industries revealed that the government plans to increase the price of natural gas by over 75% for cement producers by 2016. Eventually the cement industry will be expected to source its energy needs independently.

Misr Cement announced in May 2013 that it too was preparing to use coal following a 14-hour shutdown of its kilns due to a shortage of mazot (heavy duty fuel oil). Figures with the ACC release stated that energy shortages have caused the cement industry in Egypt an effective loss of 20% (3.7Mt) of its production capacity since February 2013, with a 25% loss for ACC (350,000t). Suez Cement has also confirmed that it too has cut production by 20 - 30% so far in 2013. ¬

Unsurprisingly in this situation the alternative fuels sector has shown considerable interest in Egypt as Dirk Lechtenberg, MVW Lechtenberg & Partner, reports in the June 2013 issue of Global Cement Magazine [LINK]. Agricultural waste such as rice straw has shown potential as an alternative fuel for cement kilns. Refuse-derived fuels present a harder challenge given competition from the informal economy scavenging through rubbish tips.

Despite the many problems facing local cement producers, Egypt's compound annual growth rate in expected to be 3% for the next five years. In addition it was recently announced by the Minister of investments that Brazilian investors intend to invest US$2bn into the local cement sector.