India: Dalmia Cement has launched new branding identifying itself as a Roof Column Foundation Expert. The identity is accompanied by the slogan ‘Roof, column, foundation strong, home strong.’ The company says that the branding will help it to position its cement as first choice in business-to-consumer (B2C) building materials retailing. The campaign especially targets towns of 20,000 – 100,000 people, outside of India’s metropolitan centres. The producer aims to raise its B2C sales from 65% to 70% in the 2025 financial year. It now operates a 45,000-strong retail network. In order to support further growth in the segment, the company plans to deploy 600 technical staff and 150 vans across India.

Chief operating officer Sameer Nagpal said “We believe that the brand must play a vital role in consumer’s lives so that they can make informed choices. Dalmia Cement has over the years developed proprietary know-how of optimising cement recipes that makes it most suitable for roof, column and foundation.”

Managing director and CEO Shri Puneet Dalmia said “Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come.”

India: JSW Group’s new upcoming cement plant in Odisha will have a capacity of 10Mt/yr, the Hindu Business Line newspaper has reported. The plant will be situated in an upcoming steel complex, complete with a 900MW power plant and a 52Mt/yr port.

JSW Group’s cement subsidiary JSW Cement operates 19Mt/yr in installed capacity across Andhra Pradesh, Karnataka, Maharashtra, Odisha and West Bengal. The producer plans to invest US$2.17bn to more than triple its capacity to 60Mt/yr by 2028. It has reportedly entered talks with financial institutions to raise US$723m through an initial public offering (IPO). JSW Group has invested US$3.61bn in Odisha to date, and is committed to investing
US$7.83bn there.

Australia: Seven Group Holdings has offered US$1.24bn to acquire all outstanding shares of Boral. The conglomerate already holds 72% of shares in the building materials producer. Reuters has reported that this would correspond to a total valuation of US$4.35bn for the company.

Boral has undertaken restructuring since 2022, with a focus on Australian building and industrial products to capitalise on increased public sector investments, while divesting several international assets.

UAE: Sharjah Cement’s sales were US$172m in 2023, down by 0.2% from US$173m in 2022. Mubasher has reported that the company successfully turned a profit of US$308m, compared to a US$10.8m loss in 2022.