Philippines: Holcim Philippines introduced Holcim Optima, a blended Portland limestone cement (PLC), on the Philippine market on 8 June 2023. The Business Mirror newspaper has reported that Holcim Optima cement offers 10% reduced CO2 emissions compared to ordinary Portland cement (OPC).

President and CEO Horia Adrian said that Holcim Optima cement 'delivers the same strength, workability and durability as OPC and remains compatible with other cement additives such as slag and fly ash. The new product is best used in large building projects and available in bulk.' Adrian added "It is a timely product for the Philippines, as infrastructure building accelerates and green demand grows."

US: American Fiber Cement Corporation (AFCC) has announced a rebrand to American Fiber Cement. Besides the name change, the producer's new branding will consist of a new logo and brand position, and a website redesign. Additionally, the company's range of former Cembrit brand fibre cement products will be rebranded to include the AFC name.

General manager Donna Anglada said "We are excited to reveal our new branding, but we also want to ensure that our distributors, reps and customers understand that, while the names are changing, we will continue to sell Patina, Patina Inline, Patina Rough, Deco, Solid, Cover and Transparent."

India: Superbrands Media India named JK Lakshmi Cement as its 'Superbrand' in the Grey Cement category at the Superbrand 2023 - 2024 awards on 7 June 2023, the Orissa Diary newspaper has reported. The producer beat its competitors across numerous categories that measure branding success.

President and director Shri Arun Shukla said "This accolade serves as a resounding validation of our steadfast commitment to delivering cement products of unparalleled quality and our ceaseless endeavours to reiterate the robustness and dependability of our brand. We wholeheartedly express our deepest gratitude to our esteemed customers and valued partners for their resolute trust and support, which have played an instrumental role in propelling us to this notable achievement."

US: Heidelberg Materials North America has commenced cold testing of a new 420t/hr pipe conveyor at its Mitchell cement plant in Indiana. Italy-based Bedeschi supplied the 700m-long conveyor. The supplier said that, when fully operational, the new equipment will help the Mitchell cement plant to be one of the most efficient and largest cement plants in the US.

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