India: JK Lakshmi Cement has launched an advertising campaign called ‘Show Strength.’ The campaign draws attention to the strength of the company’s cements while encouraging Indians to rely on the strength of their own effort and expertise to overcome the negativity holding the country back, according to Exchange4media. The advertising agency involved with the promotion said, “Show Strength captures the brand’s values, leadership stance and social intent. We are hoping to bring in desired results for the company through this campaign.”

Pakistan: Maple Leaf Cement has commenced operations at clinker line 3 of its Iskanerabad cement plant following a modification to increase capacity. The Dawn newspaper has reported that the plant now has a capacity of 18,500t/day of grey clinker, up by 3% from 18,000t/day previously.

Morocco: LafargeHolcim Morocco plans to open its new 1.6Mt/yr plant in Souss-Massa region in July 2021. The project has a budget of around US$330m. The unit is located 45km southwest of Agadir. As part of the group’s ‘plant of tomorrow’ concept it is intended to use automation technologies, robotics, artificial intelligence and predictive maintenance to improve its production efficiency. The plant is also planning to use wind power and alternative fuels. The company has also built new roads to support the plant as well as installations to establish a local drinking water network for neighbouring villages.

Nepal: Cement producers are unable to fully exploit increased demand following the coronavirus outbreak’s decline due to problems accessing reliable electricity. The Kathmandu Post newspaper has reported that outages and reduced power have stopped production for some companies and led to increased costs. Brij Cement has reportedly resorted to diesel generators, increasing cement’s production costs by US$0.26/bag.

Brij Cement’s general manager Ravi Kumar said, "It is difficult to run a factory without regular electricity supply. And even if there is power supply, it keeps fluctuating, causing problems."