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Magazine Last Word
The Last Word

What is the nature of Human Nature? We should care.

Written by Robert McCaffrey Editorial Director, Global Cement Magazine
31 August 2017

First of all, I think it’s useful to decide whether there is such a thing as ‘Human Nature.’ By Human Nature, I’m thinking about the innate essence of what it is to be human - something that cannot be changed, or at least cannot easily be changed. I have the feeling that the way that you are as an adult human has essentially been hard-wired into you by your genetics and by your life experiences up to that point. What you are now is the combination of all of your ancestors back through time, and all that you have ever experienced yourself - your childhood, schooling and all of the learning and culture you have ingested and retained, including all of your rules of thumb, mental models and prejudices that help you get through the day. Inasmuch as there is such a thing as Human Nature, it is the sum of everything that has gone into making each of us who we are.

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Spam holds up a mirror to us... and to our society. It’s not pretty.

Written by Robert McCaffrey Editorial Director, Global Cement Magazine
04 July 2017

As editorial director of Global Cement, I need my email address to be ‘out there’ so that anyone that wants to contact me can easily do so. Lots of interesting cement industry people do contact me, from all over the world, asking questions, sending the latest information, proposing an article or presentation or asking about forthcoming events. That’s fine - I welcome these ‘serious’ emails. However, I’ve recently realised that I was spending too much time dealing with spam. I might receive 10,000 emails each week, and my junk filters were set at a level that I had no false-positives. I might have to wade through 400 emails each day to find the good stuff.

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Prepare to obey your robot overlords...

Written by Robert McCaffrey Editorial Director, Global Cement Magazine
01 June 2017

Our recent Global CemPocess Conference on process optimisation in the cement industry was a bit of an eye-opener. The event started with a presentation by Jose Favilla of the IBM Industry Academy, ostensibly about ‘Industry 4.0 in cement manufacturing.’ This concept has been heralded as the next industrial revolution, although it could also be called ‘the last industrial revolution,’ since after this one, there will be nothing left to improve.

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What is the meaning of life? Best to make up your own mind...

Written by Robert McCaffrey Editorial Director, Global Cement Magazine
02 May 2017

In the book ‘The Hitchhiker’s Guide to the Galaxy,’ the answer to the Ultimate Question of Life, The Universe, and Everything was given - after a supercomputer called Deep Thought had cogitated upon it for seven and a half million years - as 42. Perhaps the question should have been phrased better. I’ve often thought about what might be the meaning of life, since answering this question will help you to make decisions about the way you live. Now, approaching my 50th birthday in June and any mid-life crisis, I’m thinking about it again. Since a sports car and/or mistress are currently unaffordable to me, I think that I should find meaning somewhere else in life.

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Postcapitalism? Better to make up your own mind...

Written by Robert McCaffrey Editorial Director, Global Cement Magazine
03 April 2017

I’ve recently read a book called ‘Postcapitalism,’ by Paul Mason, which was subtitled ‘A guide to our future.’ The blurb on the front, written by Irvine Welsh, stated that it was ‘The most important book about our economy and society to be published in my lifetime.’ Having completed the book, I’m disinclined to believe the veracity of Mr Welsh’s statement. However, the book did have some interesting points to make, which might impact on everyone involved in the global cement and building materials industry.

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