Mexico: Cemex has launched a new water-repellent cement under its Vertua brand, which is designed to extend the lifespan of construction projects by addressing humidity issues. The product reportedly does not require dosing and mixes like traditional grey cement. It was introduced on 12 September 2024 at the Construrama Convention in Mexico.
President of Cemex Mexico, Ricardo Naya, said “At Cemex, we have developed a new specialty cement designed to solve one of the main problems that affects almost every construction site: dampness. Our damp-proof cement is a true ‘all-in-one’. In addition to its traditional use, it incorporates water-repellent properties that not only protect structures, but also provide a smoother, more uniform finish.”
