Cuba: Cuba’s full-year cement exports totalled 21,200t in 2020, down by 40% year-on-year from 35,200t in 2019. ADN Cuba has reported that the value of exports fell by 45% to US$1.04m from US$1.89m. The vast majority of exported cement went to Colombia. Cuba is currently experiencing domestic shortages of cement.

India: JK Lakshmi Cement has launched an advertising campaign called ‘Show Strength.’ The campaign draws attention to the strength of the company’s cements while encouraging Indians to rely on the strength of their own effort and expertise to overcome the negativity holding the country back, according to Exchange4media. The advertising agency involved with the promotion said, “Show Strength captures the brand’s values, leadership stance and social intent. We are hoping to bring in desired results for the company through this campaign.”

India: Dalmia Bharat subsidiary Dalmia Cement and other companies are introducing a raft of new safety measures to counteract an increase in coronavirus cases, according to the Economic Times newspaper. The companies’ efforts include creating bio-bubbles for workers, reintroducing working from home where possible, changing shift patterns, conducting rapid testing and, not allowing outsiders into facilities without a negative coronavirus test and organising vaccination stations.

Morocco: LafargeHolcim Morocco plans to open its new 1.6Mt/yr plant in Souss-Massa region in July 2021. The project has a budget of around US$330m. The unit is located 45km southwest of Agadir. As part of the group’s ‘plant of tomorrow’ concept it is intended to use automation technologies, robotics, artificial intelligence and predictive maintenance to improve its production efficiency. The plant is also planning to use wind power and alternative fuels. The company has also built new roads to support the plant as well as installations to establish a local drinking water network for neighbouring villages.