Displaying items by tag: Holcim Mexico
Holcim Mexico to launch two new cement products
31 July 2018Mexico: Holcim Mexico is launching two new brands for the local market. Holcim Prefacem is targeted for precast concrete elements and Holcim Supercem, a Composite Class 40 Portland Cement, is aimed at ready-mix concrete plants. Both products were developed by the company’s Centre for Building Technological Innovation (CiTec ) and are being produced at its Ramos Arizpe plant. Holcim Prefacem and Holcim Supercem will be first available near to the Ramos Arizpe plant in the states of Chihuahua, Nuevo Leon, San Luis Potosi, Durango, Zacatecas, Tamaulipas and Coahuila.
"Innovation makes a difference. With the support of Holcim Mexico and LafargeHolcim worldwide, we aim to cover the needs of specific market segments, with products that enhance our clients’ profitability”, said Marco Maccarelli, Corporate Sales Director Cement and Retail of Holcim Mexico.
Holcim Mexico launches updated version of Holcim Fuerte
09 February 2016Mexico: Holcim Mexico has launched an updated version of Holcim Fuerte, a cement product aimed at the self-construction and housing sector. It is being advertised as providing better performance and savings of up to 30% per cubic meter placed. More than US$7m has been spent on developing the product including two years of laboratory studies and field trials. A national multi-channel advertising campaign in Mexico has been launched to raise awareness of the product.