17 November 2021

Bangladesh: Bashundhara Group has launched its new Bir brand cement. The promotion coincides with the 50th anniversary of Victory Day at the end of the Bangladesh Liberation War. The product joins Bashundhara Group's range, which includes King Brand cement and Bashundhara cement. The company says that its cements are currently in use in 25 major projects across the country.

Managing director Sayem Sobhan Anvir said “Bashundhara Group has always been involved in the development of Bangladesh and we’ll continue to do so in the future.” He added, “Bir Cement is the new addition of Bashundhara Group. This new brand cement will be used in building sustainable infrastructure in our country and for the future of Bangladesh.”

Mexico: Cemex's Cemex Go online shopping platform has won the Best Internationalisation Strategy award at the Mexican eCommerce Awards 2021. Marketing company Marketing4eCommerce hosted the awards, which compared Mexico's ecommerce platforms across 10 categories. Cemex Go also received nomination in the Best Mobile Transactional App category.

Cemex said "With this distinction, Cemex Go increases its positioning as a reliable app, in addition to offering merchants an alternative to solve their business needs from a mobile phone."