
Displaying items by tag: Hoffmann Green Cement Technologies
Hoffmann Green extends US licensing agreement
15 January 2025US/France: Hoffmann Green Cement Technologies has extended its licensing agreement with Hoffmann Green USA, signed in July 2024, to cover 25 states in the eastern United States. This has triggered an additional entry fee of €8m, following the €2m already received. The agreement grants industrial and technological transfer rights and exclusivity in the expanded territory. It includes fixed and variable royalties based on sales of Hoffmann Green cements. Hoffmann Green USA may also sub-license units in these territories, with discussions currently underway with potential sub-licensees.
UK/Ireland: France-based Hoffmann Green Cement Technologies has launched a strategic licensing agreement with UK partner Cemblend, furthering its international expansion strategy. The deal builds on an existing partnership established in 2022 for the launch of Hoffmann’s 0% clinker cements, with the partners aiming to accelerate the decarbonisation of the construction sectors in the UK and Ireland. Under the terms of the agreement, Hoffmann Green will receive up to €2m in entry fees and annual royalties tied to the sales of Hoffmann cements and premixes. Cemblend will construct production units in the UK to support the rising demand for sustainable building materials.
Thomas Atkinson, international director of Hoffmann Green Cement Technologies, said “2024 marks a key period in Hoffmann Green's international development. After signing a strategic partnership in the US and strengthening our development in Saudi Arabia, this new licensing agreement provides us with ambitious new perspectives on the European market.”
Hoffmann Green Cement Technologies reports 2024 first-half results
16 September 2024France: Hoffmann Green Cement Technologies has announced its financial results for the first half of 2024, showing a marked improvement with revenue reaching €3.3m, a 95.7% year-on-year increase from 2023. Despite a net loss of €5.2m, the company's earnings before interest, taxation, depreciation and amortisation (EBITDA) improved significantly, increasing by €0.6m year-on-year. The company’s cement sales were up 6.7% year-on-year to 7833t. The outlook for the remaining period of 2024 is a breakeven EBITDA and sales of €130m.
Co-founders Julien Blanchard and David Hoffmann said "The first half of 2024 was marked by Hoffmann Green's ongoing business development, highlighted by the signing of significant new partnerships with industry leaders. In response to the ongoing slowdown in France's new housing construction sector, the company has diversified its focus toward high-value markets, including renewable energy, waste treatment and B2C retail. The doubling of our revenue, coupled with tight cost control, has led to a significant improvement in EBITDA, which is on track to reach breakeven in 2024. In light of these strong commercial and financial achievements, we reaffirm all of our short- and medium-term financial guidance."
Hoffmann Green to license technology in the US
10 July 2024US: Hoffmann Green Cement Technologies has signed a licensing agreement with Hoffmann Green USA. The company will receive a first entry fee of €2m and annual royalties based on sales generated by the commercialisation of Hoffmann cements. The contract also gives the option of sub-licensing Hoffmann units in the US. It also includes the option, until 2025, to extend the license nationwide by 2025 for €20m.
Co-founders Julien Blanchard and David Hoffmann said "The signing of this key licensing agreement in the US is the concrete result of the pre-agreement announced at the end of 2023. We are delighted to join forces with two partners who share our vision of the construction sector and have both significant expertise and in-depth knowledge of the local ecosystem."
Saudi Arabia: Hoffmann Green Cement Technologies has initiated construction of H-KSA 1, its first production unit in Saudi Arabia, located at Rabigh. The foundation stone was laid following a licensing agreement with Shurfah Group, which includes building four Hoffmann units under an exclusive 22-year deal. These units will use Hoffmann's clinker-free cement, aligning with Saudi Arabia's Vision 2030 objectives. Completion is anticipated by end of 2025.
Co-founders Julien Blanchard and David Hoffmann said "We are delighted to participate in the decarbonisation of the Saudi construction sector by building several of our units on their territory and marketing our 0% cement clinker."
Update on France, April 2024
10 April 2024Heidelberg Materials announced this week that it is preparing to close its integrated cement plants at Beffes and Villiers-au-Bouin in France by October 2025. It framed the restructuring as a response to ‘a significant decline in cement sales in France’ and a plan to focus on low-carbon products. Unfortunately, local media reported that around 170 jobs will be lost at the two sites. The company says it is looking at ‘socially acceptable solutions’ including redeployment to other locations in the country.
Investment has been forthcoming from Heidelberg Materials France in recent years. It reminded everyone that it initiated a Euro400m scheme at its France-based subsidiary Ciments Calcia in late 2020. Most of this was earmarked towards a new production line at the Airvault plant, which is currently being built. Other schemes at the Beaucaire, Bussac-Forêt and Couvrot integrated plants followed. More recently, Heidelberg Materials launched a carbon capture, utilisation and storage (CCUS) project at Airvault, part of the GOCO2 initiative, with the aim of starting initial capture in 2030 with full 1Mt/yr capture planned later. What the company didn’t mention though was at the time of that 2020 investment it was also preparing to convert the integrated Gargenville plant into a grinding unit, stop white cement production at its Cruas plant with the intention of turning the site into a terminal and it wanted to reduce its workforce by around 140. To be fair to Heidelberg Materials though, it did have the same goal of reducing its specific net CO2 emissions. The added detail this week was that the group aims to generate half of its revenue from sustainable products that are either low-carbon or circular by 2030.
Heidelberg Materials France is not alone with its ambitions for low-carbon products. Holcim notably opened in early 2023 what it said was the first calcined clay unit in Europe at its Saint-Pierre-la-Cour cement plant. Heidelberg Materials then followed in May 2023 with the announcement of a calcined clay project at its Bussac-Forêt cement plant. Other clay projects from Vicat, NeoCem and Neo-Eco have been reported since then. The other prominent France-based blended cement producer that has steadily been building its business in recent years is Hoffmann Green Cement. More general plant upgrade projects that are also worth mentioning include Eqiom’s (CRH) upgrade to its Lumbres plant in February 2024 and the ignition of a new kiln at Lafarge France’s Martres-Tolosane plant in October 2023. Both of these projects have been framed as driving sustainability.
Graph 1: Cement production in France, 2014 - 2022. Source: France Ciment.
Heidelberg Materials’ assessment about the poor state of the cement market has been confirmed by local media. Sales reportedly started falling in 2022, were down by 6% year-on-year in 2023 and further downward pressure is expected in 2024. Production data shown in Graph 1 above released by France Ciment, the national cement association, doesn’t really show what has been happening with sales. Over the last 20 years production hit a high of around 22Mt in the mid-2000s before settling around 16 - 17Mt/yr from 2015 onwards. The more telling trend, perhaps, has been the increase in CEM II blended cements from 50% in 2012 to 64% in 2022. Cement production may have stayed roughly the same over the last decade but it is using less clinker than it used to. Hence the pressure on companies like Ciments Calcia to reduce clinker capacity.
A further cost pressure facing cement producers in France is the impending end to the price cap on electricity scheduled by the end of 2025. The government enacted the scheme in late 2021 at the end of the Covid-19 pandemic, but then carried on as energy prices spiked following the Russian invasion of Ukraine. France Ciment lobbied in August 2023 for further protection for the sector using the argument that decarbonisation was not possible without electricity available for a reasonable price. It added that decarbonising the cement sector in France with carbon capture would cost around Euro3.5bn. Electricity prices started rising in February 2024 as part of the government’s phase out of the scheme.
Finally, 17 people were arrested on 5 April 2024 in connection with a demonstration at Lafarge France’s Val-de-Reuil ready-mixed concrete plant in Eure. Environmental activists reportedly trespassed on the site, according to local press, causing an estimated Euro450,000 in damages with acts such as spraying foam into machinery, ripping up bags of cement, breaking windows and more. The activists presented their actions as a response to both the environmental impact of cement and concrete production and the ongoing legal allegations about Lafarge’s actions in Syria in the early 2010s. Lafarge France’s La Malle integrated plant was also similarly targeted in December 2022 when around 200 activists stormed the site and caused damage to machinery and property. Lafarge’s response at the time was to remark that there was a feeling of misunderstanding given that the La Malle plant was piloting various decarbonisation methods.
All of this presents a febrile picture of the cement sector in France. Sales are down, electricity costs are set to go up and producers are switching to low-carbon cement products. Alongside this they are also closing clinker production plants but are also investing in new decarbonisation projects. At the same time environmental protestors have also been targeting cement and concrete plants and Lafarge’s association with its former actions in Syria appear to have made it more of a target than the other manufacturers. It is unsurprising then that Holcim, the parent company of Lafarge France, has raised the risk of damage to the group’s reputation, with both the general public and investors, should it fail to meet its targets. Reaching net zero was never going to be easy but setting unrealistic targets is increasingly not an option.
Hoffmann Green Cement partners with Groupe Tartarin
11 March 2024France: Hoffmann Green Cement Technologies has signed a commercial partnership with Groupe Tartarin, a French company based in the town of Vienne, which specialise in a wide range of ready-to-use cements. This agreement will see Hoffmann Green Cement's clinker-free cements supplied to Groupe Tartarin's network of cement plants. This collaboration is part of Hoffmann Green's strategy to expand its presence in Western France and emphasises its commitment to the decarbonisation of the construction sector.
Julien Blanchard and David Hoffmann, co-founders of Hoffmann Green Cement Technologies, said "This new commercial agreement with Groupe Tartarin, a key construction player in the Vienne region, illustrates our shared commitment to the decarbonisation of the construction sector. As well as highlighting our desire to work with local players to achieve this objective, this collaboration strengthens our position in the ready-mix concrete market and supports our commercial expansion with regional players, particularly in Western France."
Nicolas Tartarin, CEO of Groupe Tartarin, added "This partnership with Hoffmann Green reflects Groupe Tartarin's commitment to decarbonising its business while preserving the quality of its concrete. Thanks to this collaboration and the use of Hoffmann Green's clinker-free cement, we are able to implement an innovative and environmentally friendly solution in the construction of our buildings, while guaranteeing the quality we offer our customers today."
France: Hoffmann Green Cement Technologies recorded a turnover of Euro6m in 2023, more than double the figure for 2022. The company sold 21,378t of its clinker-free alternative cement, up by 78% year-on-year, but under its target of 24,000t. It strengthened its order book by 8% to 260,000t.
The company confirmed its existing financial objectives, namely: to achieve positive earnings before interest, taxation, depreciation and amortisation (EBITDA) in 2024; an operating profit in 2025; and a turnover of Euro130m by 2026.
Update on Saudi Arabia, January 2024
10 January 2024Eastern Province Cement said this week that it had awarded a new production line project to Sinoma CDI. The subsidiary of China-based CNBM Group and Sinoma International Engineering has picked up the contract to build a 10,000t/day plant from design to installation at the cement producer’s Al Khursaniyah plant. Word on project finance is to follow later and the contract should be signed by the end of March 2024. The cement company last mentioned the project to the Saudi Exchange back in March 2023, when it suggested that it was focusing on upgrading existing lines at its Al Khursaniyah plant rather than building a brand new clinker plant at Najibiyah. The plans for the latter project date back to 2015. Eastern Province Cement holds limestone extraction licences in both locations.
It is worth noting that the last couple of new conventional production line projects announced in Saudi Arabia have been picked up by Sinoma International Engineering and related companies. Sinoma International Engineering won an engineering, procurement and construction (EPC) contract to build Southern Province Cement's upcoming Jizan cement plant in May 2023. This followed the awarding of a new 10,000t/day line by Yamama Cement, also to Sinoma International Engineering, in November 2022. However, Germany-based IBAU Hamburg was confirmed by Hoffmann Green Cement Technologies (HGCT) in September 2023 as being the company that would build a ‘clinker-free’ cement plant in Saudi Arabia in 2024. This will be a copy of HGCT’s H2 plant in France, which uses a combination of activated clay, ground granulated blast furnace slag (GGBFS) and gypsum to manufacture its products. HGCT has signed a deal with Shurfah Group to build several Hoffman plants under a 22-year exclusive licensing agreement.
Arguably though, despite all these new plant news stories, the bigger issue so far this year was Saudi Aramco's decision to raise its feedstock and fuel prices from the start of 2024. Several Saudi cement producers released warnings in response that production costs would rise and earnings would fall. Al Jouf Cement, Arabian Cement, Qassim Cement, Saudi Cement, Yamama Cement and Yanbu Cement each made statements to shareholders on the issue, saying that they were working out the impact, would announce what this might be when known and that it was likely to make a difference from the first quarter results onwards.
The timing of Aramco's price hike is poor given that after a tough year, with falling sales for some producers, demand was expected to pick up somewhat. Aljazira Capital, for example, in a cement sector report released in late December 2023, forecast a 3% year-on-year increase in cement sales volumes in 2024 following an estimated fall of 8% in 2023. Its reasoning was that the domestic housing construction market had declined in 2023, leading to high levels of competition in the central region of the country caused by high levels of company inventory. Looking ahead, the competition was expected to ease as more projects were generated outside the central region and demand from the country’s various large-scale infrastructure plans took off. We will have to wait for Aljazira Capital’s next report to find out how they think the market will cope with higher fuel costs, but it seems likely that business may remain tougher than expected for the cement producers in the short term at least.
Finally, one more story to consider is that Al Jouf Cement signed a deal with Rabou’ Al-Taybeh Company this week to export cement and clinker to Jordan. The initial period covers six months with the option for renewal. Up until 2022, at least, clinker exports from Saudi Arabia were growing most years since the export rules were relaxed in 2017. With a difficult market reported domestically in 2023, the appetite to focus on exports may be growing and this could be a sign of that. Another example this week of Saudi-based cement companies looking outside the domestic market could be detected when Northern Region Cement said it had sold a 49% stake in its Iraq business to Al-Diyar Al-Iraqia for Investments Company. The cement company said that the new strategic partnership would help it to further expand its investments in the promising market. It will use the proceeds of the deal to repay loans and for ‘external investments.’ It valued the transaction at just under US$44m. For more on what Northern Region Cement and others have been up to in Iraq, see Global Cement Weekly’s analysis from November 2023.
The steady stream of new clinker production lines suggests confidence in the cement sector in Saudi Arabia in the medium to long term. It is also fascinating to witness a secondary cementitious material plant like the one HGCT is planning on the way too. Unfortunately though, the recent fuel price rise looks like it might ruin the party in the short term for those hoping for better things in 2024.
The 26th Arab International Cement & Building Materials Conference and Exhibition takes place in Cairo on 15 - 17 January 2024. Visit Global Cement at stand N3
France: Hoffmann Green Cement Technologies has announced the signing of its latest partnership agreement, with single-family home construction firm Groupe Trecobat. Under the agreement, Hoffmann Green Cement Technologies will supply its clinker-free alternative cement for Groupe Trecobat’s property developments throughout western France. Groupe Trecobat generated Euro203m in sales in 2023.
Hoffmann Green Cement Technologies co-founders Julien Blanchard and David Hoffmann said "We are delighted to be working with a leading player in single-family home construction such as Groupe Trecobat. This local partnership, which will enable us to develop a low-carbon offering for single-family home construction, accelerates our diversification and further strengthens our presence in the eco-responsible construction market."